The key to successful marketing is to maximize conversions in the most cost-effective way possible. Though print marketing is typically cheaper than other mediums, there are still a few ways in which you can optimize your print marketing process, saving you some time and money in the process.
1. Make a plan (and stick to it)
Please give yourself an abundance of time to plan, deciding what you want to do, how you want to do it, and when it needs to be done. This will optimize your processes, organizing things well in advance. Once you manage to reach a plan, remember to try and stick to it as much as you can!
2. Keep to standard sizing.
Creating bespoke marketing materials can be expensive, adding an extra step to the process. The more complicated the shape and size of the print materials, the more time it will take to produce, and thus the more expensive it will be. Therefore, stick to standard sizes such as A3, A4, A5, etc.
3. Proof everything thoroughly
Pay a meticulous eye to detail before sending your items to print. It is a lot cheaper to catch any errors before you have a stack of incorrect print materials in front of you! Thoroughly proof everything to ensure it is perfect before it is approved.
4. Hire an in-house designer
Having a designer on your books is more cost-effective than outsourcing the design to a separate company. Plus, having someone in-house ensures that the marketing campaign’s message accurately reflects your brand.
5. Print your marketing products in-house
In the same way, having an in-house designer can cut your print marketing efforts costs; an in-house printer can do the same. Many fantastic and reliable booklet makers can easily be installed in your office, allowing you complete creative control over the printing process.
6. Order materials in bulk
Though ordering a larger quantity of items at once can initially set you back more money, buying in bulk can lower your costs in the long run. For example, buying a package that is 10% larger than normal can reduce the unit price by around 5%.
7. Collate a mailing list
Obtain a list of potential clients that are willing to receive promotional materials. You can either do this by asking people to sign up to your list or purchase one from a third party.
8. Ensure your mailing list targets the right audience
The next step with your mailing list is to narrow it down so that everyone on the list represents your target audience. This means that you will only need to print and send materials for people who are likely to convert to customers.
9. Make connections with local businesses.
Begin networking with local enterprises in your area. Companies are more likely to hand out your flyers or put up your posters for free (or at slightly at a discounted rate) if you have made a meaningful connection or agreed to a quid pro quo arrangement.
10. Only distribute where you need to
And finally, only distribute your print marketing materials to the mailing list you have decided upon and the businesses that have agreed to put up your posters. This reduces the amount of waste you produce and will ensure you only pay for what you need.
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