This article explores the profound impact that new technologies, including QR code, have had on digital marketing and how businesses can leverage them to stay ahead in an increasingly competitive marketplace.

Enhanced Data Analytics:

One of the most significant contributions of new technology to digital marketing is the ability to gather and analyse vast amounts of data. Advanced analytics tools provide valuable insights into consumer behaviour, preferences, and trends, allowing marketers to make data-driven decisions.

By harnessing the power of data analytics, businesses can refine their marketing strategies, optimize campaigns, and personalize customer experiences to a greater extent.

1. Artificial Intelligence and Machine Learning:

Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in digital marketing. AI-powered chatbots, for instance, enable businesses to provide instant customer support and enhance user engagement.

ML algorithms help marketers automate tasks, segment target audiences more effectively, and deliver personalized content in real-time. By leveraging AI and ML, businesses can streamline operations, improve customer satisfaction, and drive conversions.

2. Influencer Marketing and Social Media:

New technologies have transformed the landscape of influencer marketing. Social media platforms provide a powerful channel for businesses to collaborate with influencers, leveraging their reach and credibility to promote products or services.

With the help of advanced tracking tools, marketers can measure the impact of influencer campaigns and gauge their return on investment (ROI). This technology driven approach has revolutionized the way brands connect with their target audience and build brand awareness.

3. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies have opened up new avenues for immersive brand experiences. By integrating AR and VR into their marketing campaigns, businesses can engage customers in interactive and memorable ways.

For instance, AR applications allow users to visualize products in their own environment, creating a virtual try-before-you-buy experience. These technologies have the potential to enhance customer engagement, boost conversions, and provide a competitive edge in the marketplace.

4. Voice Search and Smart Devices:

The rise of voice search and smart devices has transformed the way consumers interact with brands. Voice-activated virtual assistants, such as Siri, Alexa, and Google Assistant, have become integral parts of people’s daily lives.

Marketers need to optimize their digital content for voice search to ensure visibility and relevance. Moreover, businesses can leverage smart devices to deliver personalized recommendations, offer convenient purchasing options, and provide seamless customer experiences.

Conclusion:

The impact of new technology on digital marketing cannot be overstated. It has revolutionized how businesses reach and engage with their target audience, providing unprecedented opportunities for growth and innovation. By embracing these new technologies, businesses can stay ahead of the competition, enhance customer experiences, and drive tangible results.

However, it is crucial for marketers to stay updated with the latest trends and adapt their strategies accordingly to harness the full potential of technology in the ever-evolving digital marketing landscape.

Remember, technology is not a standalone solution but a powerful tool that, when combined with strategic thinking and creativity, can pave the way for digital marketing success in the digital age.

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The previous workplace environment has become obsolete, taken over by new advancements. Workers can now remain connected with the global market and even take on their tasks remotely. The influx of technology has not only affected our personal lives but has given us convenience professionally too.

Technological advantages have reshaped organizational frameworks by making them highly streamlined and integrated, especially for small organizations where the staff consists of few people. Technological advancements can give much-needed productivity and ease of access.

Changes in workplace technologies are an ongoing process that leaders should incorporate. They need to adapt and continuously educate employees on the emerging trends that can ease their workplace activities. From recruiting new talent to daily tasks, technological innovations have made the workplace safer and engaged.

We expect that technology will continue to influence our workplace and the behaviour of employees. Let us discuss six of the upcoming technologies that will make our workplace activities easy and stress-free.

1. Cloud-Based Tools

Today, the idea of remote working, a gig-style career, or create your work hour has become popular. The number of workplaces offering remote work has realized the potential and immense benefits of the activity. Flexible working hours have shown promising results in terms of productivity. However, the arrangement for flexible hours needs supportive technologies.

Cloud-based tools like ERP, management software, file sharing, etc., have enabled the worker to remain connected irrespective of their location. As the working habits shift, so does the need for uninterrupted connectivity and security through cloud-based tools and software.

2. Cybersecurity Efforts

Cyberattacks and data breaches are common phenomena for any workplace. However, the focus has now shifted towards companies protecting worker and customer data.

With this idea in mind, the focus on strengthening company cybersecurity measures has gained importance. The use of cloud software and vulnerability in remote working has enhanced cybersecurity specialists’ need to keep the data away from unauthorized users.

Professionals with an online cybersecurity degree have gained a special place in protective organizational strategies. For instance, cybersecurity professionals can set up password managers to manage and secure password logs. Such measures ensure that the data remains encrypted and accessible only to authorized personnel.

3. Augmented and Virtual Reality

Virtual Reality (VR) and Augmented Reality (AR) technology have moved beyond recreational gaming to an all-out industrial revolution. AR technology overlays information and virtual objects in real-world settings by adding computer graphics to the existing environment.

On the other hand. VR uses headsets to immerse a person entirely in another dimension. These technologies have given new ways to train employees by giving them a real-world scenario for demonstration or practice. These technologies complement modern role-based workplaces like the medical profession or manufacturing plants.

Workplaces allow them to learn new skills in the same environment before taking them to the field. Especially in the medical field, students with VR/AR training completed their training 20% faster with better skills.

Similarly, in manufacturing and industrial settings, VR/AR technology has proven better productivity and efficiency. VR/AR has also become a great selling tool to allow a more immersive experience for clients to evaluate their vision.

4. Wearable technologies

The development of wearable technology has dramatically enhanced workplace efficiency and safety. Wearable gadgets broadly support reducing workplace injuries, accidents and aid in the recovery process.

Another benefit of this technology is collecting real-time data to share with employees and workers for their training and efficiency improvements.

It results in improved results with relatively low costs. Barcode scanning, biometrics, enabling calls, etc., are some of the most common wearable technology integrations.

Among preventive and safe wearable devices, sensors, cooling vests, and heat stress gadgets can give early warning to related issues. Wearable technology provides an out-of-harm working in workplaces like manufacturing plants or warehouses.

5. Artificial Intelligence

Even though Artificial Intelligence (AI) is still in its initial phase, it has shown promising workplace efficiency and convenience. AI in the workplace helps integrate work activities with machine learning to keep everything organized and streamlined.

It can dig massive amounts of data to come with the most practical and productive solutions. AI technology is in rapid progression, and soon it will become another office necessity.

AI can manage office schedules, aid in meetings, help in data analysis, and many other activities. AI can save tremendous amounts of time and money, and most importantly, productivity increases as employees focus on essential tasks.

6. 3D Printing

3D printing is another breakthrough technological novelty that has given the workplace a revolutionary effect. 3D printing is instrumental in prototyping by giving risk-free demonstrations.

With such quick prototypes, organizations gain a better edge over their competition. With easier prototyping, the worker becomes confident in experimenting with new methods or actual production.

Final Word

The impact of technology at the workplace has incredible effects, with productivity increase and convenience at the forefront. With emerging technologies on the rise every day, it is up to leaders to identify and adopt the most beneficial ones.

By implementing these technologies, workplaces can significantly enhance their profitability without compromising their security and productivity.

The post 6 Upcoming Technologies That Will Ease Workplace Activities appeared first on Technology News & Trends.

It has its most exciting years ahead of it as more and more gamers adopt AR and VR technology. More different and businesses see the benefit of integrating gamification and immersive technologies into their employee management strategies.

So, please don’t feel like virtual reality or augmented reality careers are out of your reach, because they’re not! There are countless exciting opportunities to get involved in AR and VR, but the three below are the most popular, with the most significant growth opportunities.

Best of all, the path to the qualifications you need for these jobs is clear to see, and once you get your foot in the door, your experience will only make you more and more valuable.

1. User Experience & User Interface Designers

User Experience (UX) and User Interface (UI) designers are some of the most sought-after employees in the technology industry. If it occurs to virtual reality and augmented reality, they are perhaps more critical than in any other field.

That’s because people have been using mobile phones and applications for decades now. Technology companies have a pretty good idea of what works best. AR and VR, however, is not yet mainstream technology. Not everybody owns a device in the same way everybody owns a smartphone.

That means that we know a lot less about the UX and UI for AR and VR than we do about all other applications of UX/UI. It means there is a load of opportunity for innovation. Your career path in UX and UI has the potential actually to change the industry if you’re innovative enough.

In VR and AR, there are many different ways to interact with the software – there’s a movement with almost all parts of your body, compared to just a thumb and a few fingers like in flat-screen user design.

That means you need to show employers that you have a great understanding of either UX and UI (which can be demonstrated by a master’s degree with right specialization).

Still, you need to show that you understand ergonomics, physical space, text legibility and even spatial audio. You can do this through disciplines in your degree or through a portfolio that demonstrates your understanding of these critical elements.

2. AR and VR Development

The path to working in the actual coding and development part of alternative and virtual reality is similar to getting any software development job.

You need to know relevant programming languages and demonstrate an excellent proficiency at picking up languages. It’s also essential to have a good awareness of the tools, engines, and interfaces you can use to code and develop virtual reality, including Unity.

It’s also essential that you know your salt about data structures, system design, cloud computing and even hardware to some extent. As it can be a very technical field, a degree like a computer science or software engineering is recommended.

Suppose you’re starting your AR and VR development career. In that case, you can expect to make between $75k and $80k annually, but if you can demonstrate more proficiency, experienced and senior developers can make up to $200k per annum.

If you want to be working at the higher end of the AR and VR development career, you need experience, but you can save time by getting a master’s degree on top of your bachelor’s.

In many professions, you’re recommended to get experienced as soon as possible; but as you can get a masters in software engineering online in just 15 weeks, getting that advanced qualification is a very time-efficient option.

The career progression for these development jobs is broad, but with experience and the right network, you can work your way up to be project managers and directors.

Those people with development experience are needed on the senior team of every AR and VR project and will have to guide other developers and tie in both the front and the back end stages. These will be the individuals who earn the top salaries of $200k, possibly leading projects at large game studios.

3. Technical Animator or Rigger | AR/VR Career Paths

Another VR/AR job that will only increase in demand is being the Technical animator or rigger for a project. This is both an artistic and technical career in the VR/AR field.

Those who are technical animators design and test and maintain character rigs and objects so that the virtual or augmented reality comes to life. This is an entry-level career. Your bosses will be both the art director, who gives you the project’s artistic vision, and the technical art director guides how the project works with the software and development. With enough talent and experience, you can progress to those art direction roles.

Technical animators or riggers will have to develop and maintain character motion and deformation systems and develop new techniques and processes to solve the challenges that a project will face when producing and optimizing its characters. As a result, this career is excellent for people who love technical problem solving while also having a flair for design.

You will be expected to know how to use software like Maya and Unreal Engine and languages like Python or MEL. Experience in Mocap is also preferred. This is a career path that is less dependent on an actual degree and more dependent on your experience and ability.

It’s possible to get into technical animation with no degree at all, just with a tremendous responsibility that proves your ability to work in every area in which a project animator operates. Technical animators can make between $50k and $100k, depending on their experience, with a median salary of $84k.

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1. A Trend Towards Greater Accessibility

When talking about access to education, we are not just talking about the financial implications. Surveys show that more than 200 million students throughout the world are not obtaining the full-time education they need to thrive in the changing economies.

While there are many underlying factors determining access, including the accessibility of facilities and financial considerations, there are also issues relating to learning accommodation and sufficient materials.

Online instruction is making it possible for students in remote areas to access quality instruction. Also, it is now possible to share content across geographical borders.

In summary, therefore, technology is bound to improve access to quality education. There are digital books and content that students can access online at any hour of the day or night. Also, digital materials cost relatively less in terms of production make them more cost-effective.

Another trend that relates to access is differentiated learning. This is the growing accommodation of learning differences, even in the conventional classroom environment.

Thanks to tech, students can now have learning tailored to suit their specific needs and abilities. This, combined with a growing trend towards student-paced competency-based education, is much more possible than technology. Students can also order essay help from tutors online. You can also find great tutors in Melbourne to help you to learn maths. Furthermore, tech solutions are available for students with physical disabilities.

2. A Trend Towards Data-Driven Insights

Technology has often been used in business to make companies more efficient and effective. The same function can be realized in the education sector.

It is possible to create valuable data-driven insights for improving learning and information for decision-making on the most effective learning tools through the analysis of data regarding the consumption of digital learning materials and textbooks.

Shortly, education systems will rely more on such data when creating policies to see areas where students need additional support.

3. A Trend Towards Personalized Education

Another important technology trend going forward is the appeal of the individualized approach to instruction. Although the idea that education should focus on the needs of the individual student is not new, technology makes its attainment more feasible and affordable. Owing to immigration and globalization, modern classrooms are growing increasingly complex.

Technological applications and devices can free up teachers from dealing with administrative tasks such as testing and grading. This offers room for the formation of student-teacher relationships for enhanced instruction. Teachers are also able to access different tools that help in giving students individualized and need-based learning experiences.

4. A Trend Towards More Inversive Education

Technological applications have made possible an extended reality that includes augmented, virtual, and mixed reality, which brings immersive learning to the classroom regardless of their location.

A student can take a trip to the pyramids of Egypt without even having to leave the class. Such technology makes it possible to experience topics that would have been otherwise challenging to conceptualize. The learning process becomes more interesting and takes pressure from instructors.

5. A Trend Towards Collaborative Learning

Research shows that collaborative is quite effective in making sure that students share information. Technology allows people to remain connective through improved communication. Thanks to tech, we are better able to connect, discuss issues, and act upon matters more collaboratively.

This approach to learning has been shown to improve instruction, where teachers encourage students to work together through group activities. Students who are assigned tasks can communicate through social networking sites. Such collaboration enhances engagement and improves understanding.

6. A Trend Towards Learning Beyond the Classroom

Unlike the traditional learning model where the teacher is expected to be the source of all information, technology has taken education beyond the conventional classroom.

Today, mobile-based devices make it possible for learning to occur outside the school environment, with eLearning gaining popularity. The outcome is that students are better able to learn at their speed and convenience.

There is no denying that technology is playing an important role in improving education. Educators, developers, and policymakers have an important role in ensuring that education technology is properly designed to meet students’ learning needs and improve accessibility, quality, and affordability.

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Many educational institutions now look for the best approach to make the learning process easy, more interesting, and free from boredom to enhance student’s participation and attention.

The choice of augmented reality and virtual reality in education is now on the rise, due to the awareness of its many benefits in learning processes.

Have a look at a few benefits of augmented and virtual reality in education and why it’s adoption would add flavor to learning in the immediate future:

1. It Provides Simplicity in Learning and Memorization

Augmented and virtual reality add simplicity in learning and affect memorization. It is a tool to inspire learners to comprehend a topic faster and retain the knowledge after that through audio-visual techniques.

Consequently, the use of visual models helps lessons stick to the student’s mind and make the learning process simple. It helps to break down complex theories and ambiguous concepts within a short time frame, a better explanation process, and in a relaxed manner.

2. It Allows Both Entertainment and Education

Every learner loves entertainment and pleasure. They want to breathe in the fresh air, go for a walk, and take a break from long hours of classroom teaching.

Bite-sized learning method, which adopts a short term interest, was introduced to help students cope with long and severe classwork. However, this method could only afford to reduce the stress of learning for a while, but could not provide the means to cover the whole curriculum.

Augmented and virtual reality helps the student relax while they learn. It reduces stress from learning and makes all the process fun and enjoyable.

Nevertheless, this fun process of learning could be limited when it comes to writing essays, papers, and thesis. However, to ease yourself from the burden of writing, you will need assistance, especially a professional one.

Obtain some assistance, and it is necessary to look through a SpeedyPaper review Reddit to find the best online essay services that would provide you with unique content and give maximum time to do other things.

These reviews allow you to see testimonials of people regarding online writing services. The Essaypro reviews show how these online services have been of great assistance to students.

3. It Creates High Retention Ability

The adoption of augmented and virtual reality enhances high retention ability in students. When learning includes video and visuals, it helps the student to have a deeper understanding and experience in the subject while learning.

An image or a picture sticks to the mind more than a thousand words. It helps learners to have a full grasp and retain knowledge for a more extended period.

4. It Improves Learner’s Concentration Capacity and Productivity

Virtual reality introduces the student to a new and different world. It is different from the traditional environment for learning, as it provides the learner with a full sensory learning package.

When the learner becomes involved with the virtual world, they become immersed with it and cannot be disturbed by the real world, and it’s the immediate environment.

This increases the concentration capacity of the student and disciplines them to take a class for a more extended period than usual. The outcome would increase their general productivity level.

5. It Increases Student Enthusiasm to Learn

The change in the trend of learning to augmented and virtual reality spurs and energizes students to learn. Instructors get to grasp the attention of the learners easier and faster while learners are willing to learn and interact with the tools.

It improves learning efficiency and provides a practical but straightforward approach to teaching methods. Some learners lose interest in learning because they are scared they can’t comprehend it and might fail eventually.

However, the adoption of augmented and virtual reality would spur them to learn because it is much more exciting and exciting.

6. It Builds Healthy Students-Teacher Relationship

Augmented and virtual reality is not just beneficial but also helps to cultivate a healthy relationship between the students and the teachers.

Teachers get involved in students to study more than just writing and giving assignments, and it allows the teacher to pay keen attention to struggling students.

In this manner, the teacher can reach out to every student personally without leaving some out, and this would, in turn, foster a healthy relationship amidst them and make learning easy.

7. Student Becomes Part of the Story

Augmented reality helps to create a pleasant environment for such subjects as history, and students would not run away from lessons. AR takes the student through the process by helping them to experience and to be a part of the story.

In conclusion, the creativity and innovation of augmented and virtual reality can be applied to any topic, breaking down difficulties and increasing subject understanding. From geography to history, and other subjects, enjoy your studying thanks to VR.

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This is a case that rings true for the shipping industry. The use of different types of technology in this sector has streamlined various processes which have helped simplify booking shipments and increase delivery time and overall efficiency.

Since technology has supported and improved the shipping industry over the past years, everyone involved or working in this sector is looking forward to the latest discoveries and innovations that will provide them more benefits now and in the future.

Technological Advancements in the Shipping Industry

The shipping industry is awaiting several technologies that are expected to enhance and transform different processes and revolutionize the whole sector itself.

Below are the six highly anticipated technologies set to change the world of shipping:

1. The Internet of Things

Although the Internet of Things or IoT is already embedded into many industries, even in homes, it still has to make its presence known in shipping.

Once the industry fully adapts the IoT, collecting data and processing them will be revolutionized. Information will be processed and sent in real-time, which will dramatically streamline and improve various operations.

Moreover, the collected real-time data can have positive effects on nearly everything from route optimization to tracking goods and equipment monitoring.

The IoT can impact the distribution of goods by land as well. Since real-time data collection and better sensors will translate to smarter choices of delivery routes, drivers can avoid route confusion.

This, in turn, will enable drivers to make more deliveries faster, cut costs, and avoid loss of sales or profits.

2. Autonomous Ships

In the past, crewless ships sailing the seven seas may be something you only read about in science fiction books. However, autonomous vessels may soon be a reality, and they will be used in the shipping industry.

Many companies are currently developing real-time control centers on land that can manage the crew aboard the ship more proficiently. Additionally, this capability will increase the safety of the people on board the vessel since they have someone who can alert them of any issues they might be having.

In the future, it is expected that an overseer from the control center will soon have the ability to control a ship from his position. Because of this, there will be less need for crew members. This, in turn, will mean lower labor costs.

Moreover, with a sailor-less system, human errors will be reduced and even eradicated. As a result, safety in the sea will be improved.

It is also worth adding here that trucks are also making headway with automation. When this technology is fully complete and implemented, these large crewless vehicles will further improve the speed and efficiency of product deliveries.

3. Artificial Intelligence Processing Systems

In the shipping industry, artificial intelligence or AI is already making a lot of things easier since it integrates logistics and communication technology to transform various processes and business models within the sector.

Also, various forward-thinking companies are developing robotic technology that can be used for more reliable merchandise selection and order processing.

Amazon, for instance, has already tested the waters of AI technology. The brand acquired a company that manufactures robots that can retrieve customer orders from Amazon’s warehouses.

With this technology, Amazon can fulfill more customer orders faster and improve their shipping process significantly.

Once AI fully makes its way in and around the shipping industry, mistakes in order selection, delivery destinations, and other expensive blunders typically caused by human error will be eliminated. When these issues are mitigated, the cost of operations will be reduced significantly.

4. Augmented Reality

Augmented Reality or AR can also have several uses in the shipping industry.

For one, it can connect employees from different parts of the globe for meetings or conferences. Shipping companies can also use this technology to deliver training or refresher courses. In addition, AR can be used to provide demonstrations for ship inspections and repairs.

With this technology, communication and collaborations will be improved and more productive. Remote employees will be able to understand and take instructions and directions better as well.

Because of these reasons, various processes will be enhanced, making the whole shipping operation more efficient and cost-effective.

5. Rebirth of Freight Rail

In the US, business analysts say that trains will change the logistics system in the coming years. With better technology and systems in play, trains will help meet the demand for faster deliveries since they can be quicker than trucks.

Additionally, the longest railway in the world, located in China, is already fully operational. The train stops in Russia, Germany, Poland, and other countries in Europe, with the farthest, last station found in Madrid, Spain.

Due to this extensive railway, shipping between China and the connected European countries is now faster. Because of this, it is expected that freight rail will also experience a renaissance in Asia and Europe soon.

Once the reliance on trucks and other land-based vehicles is reduced, congestion and traffic on the roads will be lessened. Additionally, carbon footprints and pollution, in general, will be decreased. This will help safeguard and improve the environment in various ways.

6. Eco-Friendly Ships

Using railway freight is one of the best ways to help reduce the impact of shipping on the environment. However, many companies are still looking at more eco-friendly strategies to transport goods overseas.

Some companies, for instance, are looking into the possibility of developing battery-powered ships. Without the need for gas, these vessels will lessen their carbon footprints. There will also be a lower possibility of oil leaks that can happen while the craft is on the sea.

Aside from batteries, various companies are studying the possibility of using sustainable energy to power ships. Technology will use the wind and ocean currents to carry the vessel from port to port.

Additionally, developers of autonomous and sustainable-powered energy ships are leaning towards smaller sizes. Since the vessels will not be too large, they will travel faster.

Moreover, with smaller ships, there will be fewer required construction materials by builders. Because of this, there will be less waste to deal with after the production process. This will help the environment further, as well.

Although some of these technologies are already used in moving goods, there are still many innovative ones to look forward to. These technological advancements, making their way soon to the shipping industry, will make delivering and receiving products faster, more eco-friendly, and satisfactory for both the sender and recipient.

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Michael Cook, a 30-year-old researcher at the University of Falmouth (United Kingdom), has developed artificial intelligence (AI) capable of creating new games from scratch. Cook calls the machine Angelina. From its earliest form, in 2011, it has established hundreds of experimental video games, has been praised in an international competition of game creation and his work has been presented in an art exhibition in a gallery in New York (USA).

The algorithms of game creation are almost as old as the videogames themselves, but their use is usually limited to the generation of terrains and other simple digital works of art. The next frontier uses increasingly advanced machine learning techniques to design entirely new games that, to date, have avoided the human imagination.

Although in some domains, such as law, ethics, and medical care, ignoring history and models are an apparent weakness for artificial intelligence, the design of the game is a strength that could stimulate creativity. Also, it could help designers reduce the cost of producing games.

In the early 1980s, the Rogue text-based adventure game used the generation of pseudo-random prisons to create endless variations. The intergalactic game Elite generated vast swaths of outer space using nothing more than the Fibonacci series, thus introducing a multiverse into a game that weighed less than an email.

More recently, games have begun to provide more than just grounds. For the 2011 Skyrim RPG, for example, the algorithms generated simple but unique missions by randomly setting up places, enemies, and a target, thus relieving the workload of game mission designers. For No Man’s Sky, 2016, the algorithms allowed a small team of designers to create a world of games of unimaginably vast dimensions and filled it with real creatures that nobody, including the designers, had seen before (see ‘No Man’s Sky,’ an almost infinite universe created with algorithms ).

The technique continues to evolve: a team of researchers from the University of Lyon (France), Purdue University (USA), and video game publisher Ubisoft has published an article that describes how, in the future, game designers could merely draw a horizon and let the AI-complete all the geological details.

Angelina’s goal is to create entirely new game elements, a form of computational creativity. At first glance, Angelina works with surprising simplicity: Cook presses a button labeled “Play” and starts. Next, artificial intelligence describes a new game in a unique description language that details the rules of the game and their levels.

You can create games from images taken from unlicensed galleries such as Wikimedia Commons, and you can develop the proof and rules with characters and ideas taken from digital newspapers and social networks(think of the presidents of the United States or Brexit, for example). This information is recorded in a text file that can then be run by a standalone application, in the same way, that a game console reads a game cartridge.

During his early years, Angelina was limited to developing platform games, the style of Super Mario Bros of Nintendo. But in the current monotony of the software, which has been designed for further expansion, its stock has increased to include other genres, such as puzzle games and adventures.

“Angelina does not intend to make a game in a particular genre, rather she tries to create games that match the notion that represents a good game, “ explains Cook. This notion of quality now comes from Cook’s ideas about game design (such as making sure the game is not impossible to win or lose and offering players a series of exciting options at each step), but with Time, he says, the system will learn from the comments of the players, as well as from their own experience of playing games made by human designers.

In most cases, semi-autonomous game creation systems are supported by human designers. “There are two types of video game content: ‘disposable’ content, such as terrain, common enemies, missions that do not add to the general plot and have a very short-lasting impact on the player, and ‘memorable’ content, such as ‘monsters’ Boss’ and main plot points, “explains 42-year-old associate professor at the Georgia Institute of Technology (USA) Mark Riedl. “While the automatic creation of ‘disposable’ content has been used for decades by simple algorithms based on rules, the generation of ‘memorable’ content

Despite the challenges, it is an area that Cook believes could reap significant rewards to unlock new game concepts and mechanics. Recently, he gave Angelina the sketch of a game about exploring a prison. Instead of designing basic levels for an adventure game, Angelina developed standards in which a player controls several adventurers simultaneously and must kill some of them to rescue the rest. Cook details: “He usually does things like that, looks beyond my assumptions, and finds interesting things that I would not have thought of looking for .”

In the short term, Angelina could boost human designers in commercial projects. “Artificial intelligence can explore space, identify things that are potentially interesting, and then present them to a designer for follow-up, so a level designer receives a weekly summary of 10 ideas each week.” They are not polished, but they present an idea particular that could become something bigger, “says Cook.

Riedl is also interested in the way in which automated systems can combine very different video game ideas to create ideas and even new genres. It is a technique used by designers in professional studios. At Sony Computer Entertainment in London (United Kingdom), for example, a design team pointed out concepts of games on pieces of paper, placed them in two hats, and used the random combinations generated to develop new ideas. The Reidl system mixes platform game levels based on the early stages of Super Mario Bros. with other ideas.

“One of the biggest challenges is that an artificial intelligence system is aware of when it has made a good combination. The algorithm must measure the creation of what it is generating, how surprised a player is likely to feel by the creation, and some specific attributes of the game, such as the gameplay and conformity with universals on the good design of the game, “he adds.

Another major challenge is that the program can decide when a game is “finished.” The more interesting things Angelina discovers through her experimentation, the more effort she devotes to a project. Read details: “I will also explore the use of human game testers.”

The value of personal criticism became clear in 2013 when Cook scored one of Angelina’s games in the Ludum Dare contest, a games event that takes place three times a year and attracts thousands of participants, both beginners, and professionals. As the first artificial intelligence that participated in one, the creation of Angelina, To That Sect, was played tens of thousands of times and then was included in an exhibition in New York (USA). Cook recalls: “Game designers tested their game and gave their opinions, and we learned a lot by reading and analyzing how they responded to the system.”

The associate professor of the Tandon School of Engineering at the University of New York, Julian Togelius, has been a guide in work on evolutionary algorithms to generate game content. Togelius is less interested in creating commercial games than in inventing new types of games to test artificial intelligence.

The current reference points, which are used in AI tests in fields as far as military mine sweeps are based on an emulation of the Atari 2600 console, whose games are well known. Togelius details: “This leads to an excessive specialization in specific games.” To test general intelligence, we must rely on unknown games, and for this, we need a way to create new games automatically.

Even there is a contest to create artificial intelligence capable of mastering any game instead of being a monkey of a single trick like Deep Blue, who dominated chess but did not understand the ladies.

Both Cook and Angelus believe that, although designers and players of electronic games could fundamentally alter how large-budget games are developed, the future of human game designers is more collaborative than obsolescent. “For the foreseeable future, the best generation of games will always be human in collaboration with algorithms,” says Angelus.

For Cook, it’s about the human ego as much as anything else. The researcher concludes: “I imagine we will discover that although we will be willing to share recognition for some things, we always prefer to control other aspects of the creative process .”

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