Releasing a new product is very exciting for a company and its customers. It’s a way to show off your brand and everything that your business is capable of.

One of the best ways to celebrate and promote a new product is by hosting a launch party. If you think this is something you want to do, here are five things you need to remember.

1. The Brand

You must make sure both the company brand and the product’s branding are prevalent throughout this event. While this product will take center stage, you want people to walk away, remember the company name, and want to look at more of what it does.

An excellent way to incorporate the branding is to be selective with a décor color scheme that fits the product. You should also make sure that that company logo is visible throughout the room, and you can even have these edible logos put on cupcakes and cookies, etc., to help with this.

2. Samples

If you want people to get as excited about the new product as you are, then you should give out free samples for people to take home with them.

You can put these in gift bags with other valuable, fun items to help your guests remember the event or hand out free samples during the event itself (or both).

It’s the perfect way to get people to test out your product, and they could even share a few samples with their friends and family, too.

3. Entertainment

While there will be a point in the event where you will discuss the new product and give your guests more details about it and its release, you will have to find something else to fill in the time when you’re not doing this.

Hiring a band to play at your launch party is the perfect way to create an exciting atmosphere and get people in a celebratory mood. This website lists function bands Hertfordshire and plenty of other locations in the UK, so use this or a similar one to find your party’s entertainment.

4. Advertise the Event

Yes, you’re trying to promote a new product, but they won’t show up if no one knows about the party.

Make sure that you’re advertising the event via social media and other platforms that will catch the eyes of the right people and sell tickets or get people to book their place using websites like Eventbrite to help you keep track of numbers.

5. Invite the Press

Finally, if you want to generate more buzz around your product, you need to invite the right press to help you promote it. Bloggers, influencers, and even reporters from the local newspaper can help you reach a wider audience and get the word out about your latest product.

Celebrate your new product and all of the hard work that went into creating your product by hosting a launch party – remember these five things when you’re planning it.