From identifying your target audience, to outlining your program and developing the materials, this article will help you create a program that will have a lasting impact on your clients.

1. Benefits of a coaching program

Coaching is a great way to help people get the guidance and support they need to reach their goals. A coaching program can help clients develop the skills and strategies they need to succeed. It can also provide a unique opportunity for learning, growth and development.

Some of the key benefits of a coaching program include:

• Increased motivation and accountability. A coaching program can provide the structure and support needed to keep clients motivated and on track.
• Improved self-awareness. Through coaching, clients can gain a better understanding of their strengths and weaknesses, allowing them to make better decisions and set more achievable goals.
• Greater success. With an effective coaching program, clients can gain the skills and strategies they need to reach their goals and achieve greater success.
• Increased confidence. Coaching can help clients build confidence and self-esteem, enabling them to face challenges with greater confidence and succeed in their endeavors.
• Improved relationships. A successful coaching program can help clients build better relationships with others and improve their overall social skills.

2. Identifying your target audience

Before you can create a successful coaching program, you need to identify your target audience. Who are the people who will benefit most from your program? What type of particular goals do they want to achieve? Knowing who you are targeting will help you create a program that is tailored to their needs and goals.
When deciding on your target audience, consider the following:

• What is their age range?
• What is their level of experience?
• What challenges are they facing?
• What are their goals?
• What unique needs do they have?

Once you have identified your target audience, you can move on to outlining your coaching program.

3. Outlining your coaching program

Creating an outline for your coaching program is an important step in the process. This will help you structure your program and ensure that you cover all the necessary topics.

When outlining your program, consider the following:

• What topics will you cover?
• What specific skills and strategies do you want to teach?
• What materials will you need to create?
• How will you structure the program?
• What tools and systems will you need to set up?

Once you have outlined your coaching program, you can move on to setting up the right tools and systems.

4. Setting up the right tools and systems

In order to create a successful coaching program, you need to set up the right tools and systems. This includes setting up a website, creating a payment system, and setting up automated emails.

Having the right tools and systems in place can help you run your program more efficiently and make sure that everything runs smoothly. Here are some of the tools and systems you should consider setting up:

• Website: Your website is the foundation of your coaching program. It should provide information about your program and enable clients to sign up and pay for your services.
• Payment system: You need to set up a secure payment system that allows clients to pay for your services. You can use a third-party payment processor like PayPal or Stripe.
• Automated emails: Automated emails can help you stay in touch with your clients and remind them of upcoming sessions or materials. You can use an email marketing service like Mailchimp or Constant Contact to set up automated emails.

5. Creating materials and content for your coaching program

Creating materials and content for your coaching program is an important step in the process. This includes creating worksheets, handouts, and other materials that will help your clients reach their goals.

When creating materials and content for your program, consider the following:

• What topics should you cover?
• What type of materials will you need to create?
• What format should you use for your materials?
• How will you deliver the materials to your clients?

Once you have created the materials and content for your program, you can move on to crafting your coaching program structure.

6. Crafting your coaching program structure

Creating a structure for your coaching program is essential. This will help you keep your program organized and ensure that everything runs smoothly.

When crafting your coaching program structure, consider the following:

• What type of structure will you use?
• How will you break up the program into sessions?
• How long will each session be?
• How often will you meet with your clients?
• What will you cover in each session?

Once you have created a structure for your program, you can move on to developing your coaching program sessions.

7. Developing your coaching program sessions

Creating effective coaching program sessions is essential to the success of your program. This includes developing the content and activities for each session, as well as creating a plan for how you will deliver the sessions.

When developing your coaching program sessions, consider the following:

• What topics and activities will you cover in each session?
• How will you engage your clients?
• What types of materials will you use?
• How will you assess the progress of your clients?

By taking the time to create engaging and effective coaching program sessions, you can ensure that your program will have a lasting impact on your clients.

Conclusion

Creating a successful coaching program is a process that requires careful planning and preparation. From identifying your target audience to crafting your program structure and developing your sessions, there are many steps involved in creating a great coaching program. By following the tips outlined in this article, you can ensure that your program will be a success.

By taking the time to create a great coaching program, you can provide your clients with the guidance and support they need to reach their goals and achieve greater success. So, if you’re looking to create a great coaching program, take the time to craft a winning program using these tips.

The post Crafting a Winning Coaching Program : Tips for Creating a Great Coaching Program appeared first on Technology News & Trends.

When employees are working remotely, it’s very difficult to track their activity and engagement levels. The same applies even when they’re in the office, even though you can see them face-to-face.

So, what exactly is employee engagement?

For a clear definition of employee engagement, you can click here.
Employee engagement looks like this:

• Employees who are happy when at work and determined to achieve their goals
• Employees providing consistent input and support to their colleagues
• Employee loyalty and long-term commitment

Whether you’re the owner of an SMB or a large company, you’ll want your employees to be engaged as possible. When this is the case, you can expect to experience these 5 benefits:

1. Better Collaboration

When employees are engaged with you, each other, and the work at hand, then it automatically leads to better collaboration. This is true even for remote employees who can only collaborate via email and conference calls. When collaboration efforts are high, it also means that goals get achieved much quicker, whether employees work in marketing or sales.

2. Low Turnover

One of the biggest problems that businesses face today is high staff turnover rates. Not only does this negatively impact the internal company culture, but it also makes it hard for a business to truly grow and expand.

This is why you need to focus on employee engagement, as one of the main benefits that come with it is low staff turnover. Finally, you’ll no longer have to worry about pulling your hair out when it comes to finding new hires! Instead, you’ll be able to build valuable, long-lasting relationships with loyal employees.

3. A Happier Workplace

A happy workplace is a prosperous workplace in anyone’s book.
When a workplace is happy, then people look forward to going to work every day. It doesn’t feel like a job – instead, it feels like a platform for fun and creativity.

4. Decreased Stress

Here’s an interesting statistic: 83 per cent of US workers suffer from work-related stress.
A great way to counteract and eliminate this problem is by making employees more engaged, as it naturally leads to a decrease in stress levels.

5. Improved Industry Reputation

If you currently operate in a competitive industry, then you must have an excellent reputation. Otherwise, you will struggle to hire the best talent and attract new customers.

Fortunately, when your employees are engaged, it helps to build a positive working culture. In turn, this translates to your public images, such as when you post office photos and employee case studies to your website.

When people see that your employees are engaged, it’s a good look to have. This is undeniable.

The post Why is Employee Engagement Important? 5 Benefits You Need to Know appeared first on Technology News & Trends.

Streamlining the background check process will allow you to focus on more important matters, such as hiring and training employees.

1. Automated Background Check Process

When onboarding new employees, you’ll want an automated background check process that’s convenient, reliable, and secure. An automated background check system can streamline the background check process and improve your company’s human resources productivity.

The right background check system should be available via the Internet and be easy to use. It should also be easy to order, complete, and receive reports.

The process that background check companies use is known as the “hit turnaround time.” The longer turnaround time means lost productivity and lost revenue.

A hit turnaround time is the time it takes to run a criminal background search, including gathering, transmitting, and formatting criminal records.

On the other hand, a precise turnaround time is the amount of time it takes to complete running criminal background checks on candidates.

The Department of Justice (DOJ) developed the automated background check process in 1997. It begins with fingerprint submission, which a certified technician performs. The fingerprints are then sent electronically to an FBI-certified channeling agency. The process takes between five and ten minutes.

2. Clear Instructions To Applicants

When conducting background checks, it is crucial to give applicants clear instructions about the nature and purpose of the check. The information disclosed must be accurate and reliable.

Clear instructions should be given about the type of information the background check will include, such as whether it includes “investigative reports,” which are personal explorations of a candidate’s character, personal traits, and lifestyle. The process should be fair and consistent across all applicants.

3. Mobile-First Approach

Incorporating a mobile-first approach to the background-checking procedure can be a powerful way to ensure the accuracy and efficiency of your hiring process. Not only will your candidates be able to provide relevant background data about themselves on the go, but they can also schedule background check appointments or find nearby testing sites to complete their pre-employment background check. This streamlines the entire hiring process and improves the candidate experience.

A mobile-first approach involves developing your background check website to be responsive to different screen sizes. When designing your website, remember that users are likelier to spend much of their time on a mobile device. This is an advantage because mobile users are more likely to scan multiple pages simultaneously.

A mobile-first approach is essential to make the background-checking procedure as convenient and user-friendly as possible. It should also be easy to use and intuitive for candidates. Additionally, a support team should be available if candidates have difficulties.

4. Integration With ATS

Integrating your background-checking procedure with an applicant tracking system (ATS) will improve your hiring process by allowing you to order and track background checks directly from your system. This eliminates the need to input redundant data multiple times, which will lead to errors. You’ll also be able to see real-time status updates and results on your ATS dashboard.

An ATS is a standard system used by many organizations. A single platform can streamline many complex processes, including hiring, background checks, and onboarding.

This can increase efficiency, save time, and provide a better candidate experience. ATS integrations can also make background checks more convenient and accessible.

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For that reason, mobile devices are now considered essential tools because several digital marketing platforms are utilizing them. Potential buyers often search for products and services through their phones, reading customer testimonials and product reviews before making purchases.

Because of this, smartphones have pulled online sales and will continue to do so in the coming years, according to research and consultancy firm Gartner,

That said, businesses must create or refine their mobile marketing strategies to stay ahead of the competition. Forward-thinking entities have begun to do so, as mobile ad spending went over USD$240 billion in 2021, according to software company SEMrush.

This article explores the essential elements of mobile marketing: what it is, how it works, the different strategies you can use, and the benefits of an effective campaign.

1. Understanding Mobile Marketing

Mobile marketing is one of the many digital marketing strategies companies use to reach out and engage mobile device users, particularly smartphone and tablet owners. Marketing offers are quickly sent out to many users and categorized according to market demographics and targets.

Because of technology, numerous strategies are applied to mobile marketing, including ringless voicemail, which helps prevent marketing calls from being tagged as nuisance calls, and short messaging service (SMS) advertising. The necessity of these tools will be explained in the succeeding sections.

2. How Does Mobile Marketing Work?

Several factors may come into play for a successful digital marketing campaign. Of these factors, relevance and reach are among the most significant. Mobile marketing enables you to achieve these seamlessly, including many other elements.

Because smartphones and tablets are portable, mobile marketing is designed to exploit this to provide relevant, helpful, and targeted marketing messages to the user. Mobile advertising often relies on location-based and user-behavior information to increase the chances of a successful conversion.

For example, e-commerce and social media platforms use artificial intelligence to identify potential clients through their search history. Hence, a furniture buyer who has started searching for exquisite pieces of desks, beds, and tables will likely find more options through ads that pop up while viewing unrelated videos or checking messages from friends.

3. Types of Mobile Marketing Strategies

As with other traditional and digital marketing forms, businesses must craft an effective strategy for a successful mobile marketing campaign. Additionally, they need specific tools like a power dialer to send messages to more people without compromising efficiency.

Marketers have numerous options for generating leads and promoting conversions. Your choice as a business owner will depend on several considerations, including your objectives, industry niche, target market and demographics, and budget.

Below, you’ll find companies’ most common mobile marketing strategies in their campaigns.

a. Voice Marketing

Businesses using this mobile marketing strategy typically use pre-recorded messages to call their prospects and discuss offers. While some may consider this obsolete, voice marketing is a great way to connect with potential buyers personally. This method may appeal to older clients, as the younger generation will most likely prefer the next option.

b. SMS Marketing

As you may have guessed, this marketing technique involves sending text messages about promotional offers, exclusive deals, and other marketing or sales-related notifications.

This strategy requires information to be compelling and concise to be effective. Marketers attest to the efficacy of SMS marketing, as most phone users open their messages.

Industry estimates reveal that SMS clickthrough rates are higher than email marketing messages. Most time-bound offers are sent through this channel.

c. Social Media Marketing

Of the various digital marketing categories, social media is one of the most pervasive. That’s because of the staggering number of users glued to their phone screens daily. There are several types to choose from, and your business can explore these options, depending on the audience and niche. If you’re an artist or a photographer, it’s best to choose the most popular image-sharing app to show your works.

Social media channels are a great way to engage with your clients, increase brand awareness, and boost website traffic and conversions. When purchasing paid ads, these channels also provide targeted advertising by posting your campaigns to the most appropriate audience. That’s why most businesses maintain an omnichannel presence on social media platforms.

d. Mobile App-based Marketing

Mobile apps promote client engagement and build customer relationships more effectively than browsers and websites. Mobile apps are often viewed as more personal and secure than websites and search engines. With it, businesses can craft more personalized reminders to prospects or initiate other measures to boost lead generation.

The good news is that firms don’t have to hire developers to create a mobile apps. One of the most popular search engine companies has a platform enabling businesses to create ads that appear on third-party mobile applications. The world’s top social media channel also employs the same technique internally; promoted ads can be embedded into the platform’s news feed for broader reach.

e. In-Game Mobile Marketing

An estimated 2.6 billion active users are on their phones to play games regularly. As a business owner, you can tap the gamers’ market to sell products and services, especially if your company belongs to technology and other related sectors.

In-game marketing ads aren’t any different from others. They appear in the middle of the game, which, in truth, can be distracting but effective simultaneously. Companies often create videos, pop-ups, and moving images to communicate their marketing information or call-to-action messages.

f. QR Code Scanning

Quick response (QR) code scanning is one of the fastest ways to promote customer engagement. This mobile marketing strategy can be used in several ways and thus offers a lot of flexibility to companies.

In this scheme, users who scan the QR code using their mobile phones can be taken to the organization’s webpage and other digital marketing products. In some cases, it can be used to divert a user to the firm’s customer service page. They can also be used as shortcuts to requests such as service upgrades, product inquiries, and automatic mobile app downloads.

g. Location-Based Mobile Marketing

This strategy uses a global positioning system or GPS to gather users’ locations that digital marketers can use to provide relevant information and advertisements.

For instance, promotional ads and discount offers may appear on your internet-connected phone once you approach a favorite restaurant or any establishment you’ve done business with—prompting you and your friends or family members to avail of such offers.

According to Grandview Research, the global market value for this scheme was pegged at USD$ 62.35 billion in 2019, with a compound annual growth rate (CAGR) of 17.4% from 2020 to 2027. These figures indicate that more companies are using this method to provide value-added services to their consumers while increasing response and conversion rates.

h. Mobile Search Ads And Extensions

Users can also use popular search engines to find out more about local business listings and click on shortcuts enabling them to call or locate these establishments or ask for directions. Some firms can tap mobile ads based on a user’s image searches. Additionally, the search engine offers mobile site links, so it’s easy for consumers to switch to a mobile-friendly version of the webpage or landing page.

4. The Primary Business Benefits Of Mobile Marketing

Mobile marketing is effective largely because of its availability, accessibility, and speed at which businesses can reach out to users. As mentioned earlier, over 6 billion mobile phone owners actively use their phones for several hours daily. This is one of the most compelling reasons businesses must create and enhance mobile marketing strategies.

If you’re still on the fence about the benefits of using these methods, consider the following points:

a. It Makes Marketing Campaigns More Effective

Because users take their phones everywhere, there’s a higher chance of seeing your marketing messages through mobile devices. Additionally, a recent study on desktop and mobile phone usage has discovered that desktop internet usage has reduced to 37%, with mobile phone internet usage expanding to 60.6% this year. More importantly, people use their mobile phones in various business transactions, with half of the business-to-business inquiries initiated through mobile phones.

Mobile marketing uses location and behavior patterns to target audiences precisely, making it more relevant and valuable to consumers. At the same time, mobile marketing offers the possibility of expanding your reach and generating leads with the help of your users and subscribers.

By allowing marketing content to be shared easily, your messages can be sent to more people at lesser times, especially when it goes ‘viral.’ But whether viral or not, it gives businesses insights on how to make their content, marketing or otherwise, suit their audiences better.

b. It Optimizes Your Mobile Email Campaign

In general, only an estimated 24% of recipients worldwide open their emails, according to a 2015 to 2018 survey. This figure continued to drop to 21.3% in 2020. The same source also discovered that around one in every five marketing emails fails to reach subscribers for various reasons. Asia has the lowest rate of 66%, and Europe has the highest among all regions at 86%.

This is terrible news for companies that utilize email marketing in their strategies. Luckily, open rates for email through mobile phones are higher at around 50%, according to HubSpot. In addition, 73% of millennials want to communicate with certain brands via email, while 35% of professionals access their inboxes through their phones.

c. It’s Highly Customizable

Companies can customize their campaigns to ensure inclusivity while targeting the right audience. Generally, advertisers choose methods based on their goals, targets, niche, and budget. But they can also utilize mobile marketing methods to boost their campaign’s success, as with email, social media, and content marketing.

Regardless of the methods chosen, mobile marketing enhances the ability to craft more personalized messages, increasing the chances of engagement and conversion. When prospective clients receive customized messages and notifications from a brand, they feel more valued and heard—eliciting a positive impression of the brand.

d. It’s Cost-Effective

Unlike traditional marketing strategies, mobile advertising methods entail lower costs overall. There are several options to choose from, and you can customize them based on your budget and the results you want to achieve. There’s no one-size-fits-all budget recommendation for mobile marketing.

For instance, voice and SMS marketing only costs a fraction compared to radio and television ads. The same holds for email marketing campaigns, which can generate USD$36 for each dollar spent, according to digital marketing service provider WebFX. The same firm states that companies, on average, pay USD$1,000 monthly for such a marketing strategy. In addition, pay-per-click (PPC) ads can cost businesses up to USD$10,000 per month, with average costs pegged at USD$3.12 for 1,000 impressions or clicks.

Companies utilizing mobile app marketing spend USD$1,000 to USD$5,000, depending on the scope of work needed, including App Store optimization practices that boost the app’s search results ranking.

e. It Helps Your Business Rank Higher On Search Engines

Fierce competition in the digital realm makes it challenging for brands, especially the smaller ones, to be heard. Companies need to have a unique and valuable proposition to stand out. Additionally, they must employ proven search engine optimization (SEO) methods to stay on top of the results page.

Mobile marketing can help boost your site’s or webpage’s online visibility if you’re on various platforms. And as search engines consider numerous factors in ranking a page, it helps to have a comprehensive marketing strategy that covers most marketing tools such as social media, content, paid advertising, and many others.

f. It Makes Performance Tracking Easy

As with other digital marketing strategies, it’s easy to track your campaign’s performance with mobile marketing. Metrics like clickthrough rates (CTR), cost per click (CPC), and cost per lead (CPL) are essential factors to look at when evaluating your marketing strategies.

CTR lets you gather insights into how users respond to your ads, listing, and keywords. CPL measures the costs of generating leads from mobile marketing ads, while CPC indicates how much it costs to get a click from your ads.

By measuring how your mobile marketing messages impact your audience, you can decide which strategies work and which ones need improvement to get the desired results.

The Takeaway

Mobile marketing isn’t a one-off activity. Because of digital marketing’s nature, trends often change, making it imperative for businesses to adapt their strategies constantly.

In some aspects, running a campaign is similar to operating a business: you’ll never know what makes your product tick unless you put it out, review and monitor its performance, and fine-tune it based on market response and needs. Simply put, companies must learn to be valuable, relevant, and highly adaptive to achieve long-term mobile marketing success.

The post How Mobile Marketing Benefits Your Business appeared first on Technology News & Trends.

This article will share ten side jobs for making extra money online.

So, whether you’re looking for a part-time job or just something to do on the side for some extra cash, you’re sure to find a great option on this list.

1. Start a blog.

One of the most well-known options to make extra money online is starting a blog. You can generate income from ads and affiliate links or directly create your product or service for readers. 

With plenty of free online resources, it’s easier than ever to start a blog and establish yourself as an expert in your niche.

2. Become a Virtual Assistant

If you have excellent organizational skills and are comfortable working on computers, becoming a virtual assistant could be the perfect side job. 

You can work with clients from anywhere globally, handling administrative tasks like answering emails or managing social media accounts.

3. Become a Freelance Writer

Another great way to make extra money online is by doing freelance writing. 

If you have excellent grammar and spelling skills, a knack for writing compelling content, and experience with SEO or web copywriting, you can find different clients who need help with their websites or blogs.

4. Try Affiliate Marketing

Affiliate marketing is a great option to monetize your blog or website. By signing up with an affiliate network and choosing products you recommend, you can earn commissions by promoting these items to your readers. 

You’ll need to create compelling content that drives traffic, promotes the product positively, and encourages people to make a purchase.

5. Sell Products Online

If you have your products or services to sell, setting up an online store is great to reach new customers. You can sell your products or services through Etsy or Amazon or create your website with an e-commerce platform like Shopify. 

Whatever route you choose, promote your products heavily through social media and other online channels.

6. Provide Online Tutoring

If you have the expertise and good knowledge in a particular subject, consider providing online tutoring services. You can work with students from all over the world, helping them improve their grades or prepare for exams. 

All you need is a webcam and a reliable internet connection to communicate with your students. You can find online tutoring jobs on sites like Tutor.com and Chegg.

7. Do Data Entry

If you have strong typing skills and a keen eye for detail, you could make money doing data entry. Companies often need help transcribing audio or video files, entering information into databases, and performing other administrative tasks. 

You can find data entry work on many different websites, including Freelancer.com and Upwork.com. 

This is a great side job for people who want to make extra cash while at home.

8. Become a Transcriptionist

If you love listening to audio files and are comfortable typing, consider becoming a transcriptionist. You’ll need excellent grammar and spelling skills and the ability to transcribe what you hear accurately. 

Many transcriptionists work from their own homes, and you can find lots of online job postings on sites like Indeed.com. Just make sure you’re able to meet deadlines and produce high-quality work.

9. Provide Customer Service

If you’ve strong people skills and are patient enough to deal with customer service inquiries, consider working as a virtual customer service representative. You’ll need to handle a variety of different types of calls, from technical support to sales. And, you’ll need to be available to work during peak customer service hours. 

You can find customer service jobs on many websites, including Liveops.com and Arise.com.

10. Take Online Surveys

Taking surveys online is a great option to make money while watching TV or browsing the internet. You won’t earn a fortune by doing surveys for money, but it’s a great way to make extra cash if you have some spare time and like sharing your opinion.

There are plenty of reputable survey websites out there, like Survey Junkie. You will need to create an account with one or more survey companies and start taking surveys. 

You’re honest in your responses, as many companies use these surveys to improve their products and services.

Start Making Extra Cash from the Comfort of Your Home

If you’re looking for ways to make extra money online, the ten side hustles listed in this article can be a great start.

Remember to research each opportunity thoroughly before getting started, and be prepared to put in the necessary work to see results.

The post 10 Side Jobs For Making Extra Money Online appeared first on Technology News & Trends.

While the pandemic has accelerated the trend towards remote work, it’s important to note that this is not new. Cloud-based software has been enabling manufacturers to operate remotely for years.

1. What is Cloud-Based Software in Manufacturing?

Cloud-based software has revolutionized the way businesses operate. It allows users to access real-time data about sales, suppliers, products, customers, etc., from anywhere at any point in time, making decision-making easier for business owners and executives alike.

One of the most notable advantages of cloud manufacturing software is scalability. This means that businesses can start with a small subscription and then increase their subscription as their business grows. In addition, the cost of implementing and maintaining cloud-based software is often lower than traditional software applications.

Cloud-based software also offers a high degree of flexibility. Businesses can access their data from any device with an internet connection, making it easy to make decisions no matter where you are.

Overall, cloud-based software offers several advantages for businesses of all sizes. It is scalable, cost-effective, and flexible, making it an excellent choice for businesses to improve their operations.

2. Why Are Manufacturers Using Cloud-Based Software?

Cloud-based software provides several advantages for manufacturers looking to embrace remote work. First and foremost, it enables real-time collaboration between team members who may be located in different parts of the world. This is essential for ensuring that all team members are on the same page and that everyone has the latest information about a project.

Additionally, cloud-based software is typically much more affordable than traditional on-premises solutions. This is because it eliminates the need for companies to purchase and maintain their servers. Furthermore, many cloud-based solutions offer pay-as-you-go pricing models, which can be especially helpful for small and medium-sized manufacturers who may not have the budget for a significant up-front investment.

Finally, cloud-based software is often easier to implement and use than traditional on-premises solutions. This is because it can be accessed from any internet-connected device without the need for special software or hardware. This makes it an excellent option for manufacturers who have a distributed workforce.

If you’re looking to embrace remote working in your manufacturing business, cloud-based software is a great option. It enables real-time collaboration, reduces costs, and is easy to use. Contact us today to learn more about how our cloud-based solutions can help your business thrive in the age of remote work.

The post Using Cloud-Based Software For Remote Working In Manufacturing  appeared first on Technology News & Trends.

Whether you’re working from home or you’re an employer looking for advice to help your remote teams, knowing how to avoid work from home burnout has never been more critical. Follow these tips to ensure that productivity levels remain consistent and that you don’t suffer from burnout that can affect anyone.

1. Get Up and Head Out

Taking breaks is one of the easiest yet most effective ways to ensure that you don’t get hit by work from home burnout. Breaks can be short; even taking five minutes to go for a stroll can be enough to give your brain a break from your responsibilities. What you do during those breaks can make all the difference, though.

One of the best ways to keep burnout at bay is to take breaks that get you outside and into nature. There’s a reason writers and artists head out when they need inspiration! The fresh air, the peace and calm of those natural spaces, and even the sunlight can all help you refresh, reenergize, and ensure that you head back to your desk full of motivation.

2. Go Green

Creating a more amenable workspace, even at home, doesn’t have to be a significant change, and simple adjustments can help you avoid burnout and stress. Adding some greenery to your workspace is always a good idea, but don’t panic if your fingers are every color but green.

There are plenty of office plants that take very little looking after, and the benefits are well known. From helping to reduce stress and illness to lowering noise levels and improving creativity, there have always been benefits to having plants in the office. They are also an excellent excuse to take another break when they need watering.

3. Reward Yourself

When we have goals, we focus more on how to achieve them. That’s a lesson well worth remembering when you’re working from home. If you don’t motivate yourself with some reward system, the only thing you have to look forward to is the end of the working day, and that’s a great way to accelerate burnout.

If you’ve got ten tasks that need to be finished by a set time, have a reward in mind for when you complete that workload. Choose your tips accordingly, and ensure that they’re something you want. Don’t reward yourself with an hour in the gym after you’ve sent off all of your emails if you don’t enjoy the gym. Tailor your rewards to what you want, and work won’t be as stressful.

4. Stop Working

When your working day is done or the weekend rolls around, you must switch off from work entirely. Don’t have work email notifications on your phone, don’t check your Slack work channels, and don’t even think about getting extra paperwork done.

Without the space you need to recover from work stress, burnout will come on very quickly. While some people can cope with that always-on-always-working approach, it’s scarce. For most of us, taking the time to relax, recover, and spend time with others is all we need to build up our energy levels. That’ll see you ready to launch into action on Monday morning.

5. Think Health and Wellness

No employer wants their team members to burn out, which is why the concept of health and wellness has become such an extensive conversation in the business world of the last decade. Whatever your health levels or thoughts about exercise, little will help beat burnout quicker than a healthier lifestyle.

That doesn’t have to mean signing up to your local gym or eating salads for every meal. Stick to some of the basics at first. Drink plenty of water, go for a brisk walk, and make sure that you get a good night’s sleep every single night. Just these three changes alone can have a massive effect on your health levels, and that’s good news for your mental health too.

6. Get Dressed

The option to work in your pajamas and dressing gown all day is highly tempting. After all, if you don’t have any Zoom meetings to attend, what does it matter how you dress? The problem is that if you drag yourself out of bed and immediately fire up the laptop, you’re going to blur the line between work and relaxation.

So get up, get dressed in your work clothes, and you’ll instantly feel much more professional. That alone is going to help motivate you. The fact that you can draw a line under your workday and get changed immediately into your hanging-out clothes once you’ve done everything only adds another benefit to getting adequately dressed every day.

7. Avoid Burnout when Working From Home

Burnout can deliver itself in a combination of ways. Exhaustion is a common symptom that leads to a lack of motivation and a rise in irritability. Anxiety is commonly reported, and there are even physical symptoms such as headaches, insomnia, or stomach pains.

Ensure that you don’t let burnout affect your life by taking steps now to avoid it creeping in. Follow the above tips, and you could be working faster, happier, and with more inspiration than you ever did in the commutable office.

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Being able to craft a sustainable career is where for as long as is physically possible, you can do work that gives you a sense of meaning, makes full use of your skills, and lows you to develop new ones.

Marketing is arguably one of these careers or professions and will remain so for as long as there are products, people, and even the planet to sell, protect and explain.

This article will discuss 5 of the top reasons marketing is a sustainable career that offers both variety and longevity.

1. Sustained advertising is the only way to build long-lasting brands.

Over time, it has been proven that the sustained promotion of a brand is one of the main reasons for its growth and an increase in recognition, leading to increased sales and revenue. The only way that an unknown company can become a known one is by building its brand.

A new brand may be unknown and the product never seen before, but it will be the message used for the brand establishment that will be key to getting people to notice it and generate interest.

Many have argued that brands don’t matter, but this is far from the truth, and it is the humble brand that entices more than half of all shoppers to buy what they buy. It is thus clear that for as long as brands need people to be informed and convinced of their worth, then marketing and advertising will be key players in the buying and shopping process.

2. Marketing is the only way to change the product life cycle.

There was once a belief that every product had a life cycle; recent products, whose life cycle is cradle to cradle rather than cradle to the grave, have disproved this aspect of product development and sales, and it is the task of marketing to change these perceptions.

Furthermore, just as it has been accepted that the product lifecycle should be extended and its decline phase shorted or done away with totally, this is a significant change to implement and can only be done with an effective communication campaign through marketing. It is thus an ongoing requirement throughout the lifecycle and beyond for most products.

3. Information is at the core of social interaction.

Lastly, at the heart of the marketing strategy and process is that communication is a human need. Forms need to talk and communicate with others to maintain relationships, motivate others and change attitudes and actions.

Therefore, the process of communicating business brands and products and simply interacting with customers about their needs and requirements from the business are both necessary.

Just as the SBU online course in communication shows, communication is a natural necessity. It will remain part of the business process for as long as it is driven for and by human beings.

The drive for sustainable career choices has been gathering pace; the best thing to have in a time of economic uncertainty and ongoing flux is skills in a profession that is expected to continue long, not the future. Marketing is one of these career choices and will be one of the most sustainable careers in a lot dominated by uncertainty.

Marketing has provided a new way of doing things and is proving more important online than ever imagined. Customers and consumers are now interested in cultivating relationships with their brands. The only way this will be done and maintained is through ongoing strategic marketing, making marketing a career choice for the future and beyond.

4. Strong brands can cut through the digital confusion.

There is so much out there on the world wide web, and it is only a strong brand based on an effective marketing campaign that can cut through the never-ending amounts of information and data. The average consumer sees over 10 000 advertisements a day, and if they are to find value in yours, it needs to be targeted, clear, and concise.

All businesses have realized this simple fact, and brand development and the perfection of branding messages have become critical components of modern business. Time, money, and immense efforts are now spent developing the brand.

No longer is it simply about selecting a logo that looks cool and moving from there. The brand is incredibly well thought through and targeted towards a specific demographic or activity sector.

5. Brands are now seen as tangible assets.

As businesses and individuals now realize the importance of brand building, the brand is now seen as a real asset, protected and of value. Brands can now be bought and sold; the name and reputation of the product have become as significant, if not added so, as the product itself.

Brands are now clearly recognized as tangible assets of the business and are regarded more than the previous assertion of simply goodwill. The fact that brands now have actual value accepted and accounted for means that more businesses are now involved in actively protecting, building, and developing their brand for this very reason.

In this realization, the value of marketing as the means to build a credible brand has come to the fore. More businesses are now prepared to spend on their brand development as it becomes clear how strong a solid brand is.

The history of marketing that we now have at our disposal shows that the brand builds allegiance and drives customers to action. Protecting and nurturing the brand is thus a role available for all businesses, and just as a business is expected to have an accountant, they are now also expected to have a brand-building consultant (marketing department)

The post 5 Reasons Marketing is a Sustainable Career Choice appeared first on Technology News & Trends.

There are multiple ways to garner employee feedback, and surveys are front and center. Here’s what to include in an employee survey.

1. What are Employee Insights?

Let’s start there. These are efforts to gain a sound understanding of an organization’s workforce to lure, train, retain and reward employees. Such actions are frequently done through surveys, which can reveal a lot about employee viewpoints that leaders can use to enhance the workplace if crafted and conducted correctly.

2. What Kinds of Surveys Are There?

• Employee opinion and satisfaction surveys. These surveys gauge what employees think about the company.
• Employee culture surveys. These surveys use employees’ perceptions to see whether such views mesh with those of the organization.
• Employee engagement surveys. Such surveys assess employees’ motivation, commitment, and a sense of purpose.

Within the category are called pulse surveys, which are brief and regular sets of questions for employees. The aim is to continuously obtain perspectives on topics that can include communication and relationships, job-related roles, and the work environment in general.

These are particularly effective since they permit streamlined data collection and timely results analyses, allowing companies to respond to feedback swiftly.

3. Isn’t an Annual Survey Sufficient?

Well, no. Especially not these days, when posing the right questions at the right time lets you craft interventions and continuously improve the employee experience. After all, satisfied and engaged employees result in happy customers, resulting in a sweet-looking bottom line.

Companies are increasingly hearing out employees throughout their lifecycle, including during life events, onboarding, and transitions. The employee survey helps organizations draw connections between employee experiences and performances. It’s not rocket science; it’s just innovative business.

4. What Should Go in Employee Surveys?

Surveys are a significant step toward improved employee engagement. But you do need to ask the right questions. According to employee engagement and company culture publication Tiny Pulse, there are ways to up your chance of getting actionable answers. Those include:

• You are making the queries brief. You want your employees to understand the question. This isn’t a time to showcase erudition.
• Make sure you don’t “imply.” Doing so can skew your responses. For example, if you ask something along the lines of, “how to do you like our generous vacation policy?” the implication is that the employee should respond favorably.
• You are separating each question. Make sure you don’t address two topics with the same question, potentially confusing the reader and leading to incorrect responses.
• You are asking pointed, easy-to-answer questions. The more particular the issue, the more precise the answer. This is what you want since it will enable you to set a better strategy and make more informed decisions. 

What to include in an employee survey depends mainly on the company and the workforce. Still, there are specific ways to go about it that will help you improve the employee experience and thus your organization’s bottom line. You may need help with this, however.

If so, check out what consultant Mercer has to offer, including its strategic “listening” programs. These efforts marry the appropriate methodologies with content as well as superior, agile technology.

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You’ll need to handle the complexities and multiple compliance requirements of each country, and the process is often resource-draining, impractical, and even costly with manual methods. 

The solution? Automate your international payroll. 

Automation allows you to streamline processing your global payroll data, compliance, and other related tasks, saving you a huge chunk of time, resources, and money. 

If you’re still on the fence about whether adopting automation is right for you, read on to learn more about the top seven reasons why you should automate your global payroll.   

1. International payroll: A quick overview

Payroll is the process of calculating employee earnings, managing expenses, commissions, and benefits, withholding social taxes and correct income, and sending accurate payments to every personnel. 

Running an international payroll is essentially the same process but with additional levels of complexity since labor and tax laws vary depending on the specific country. You’ll need to monitor many data streams, invoices, and multiple spreadsheets in various languages and units of measure. 

This can be a huge nightmare if you’re not automating critical parts of the process and why companies need to take steps to streamline their international payroll runs.

A reliable global payroll solution with robust automation allows you to execute the payroll steps and go through the necessary workflows simultaneously and seamlessly. 

2. Benefits of automating your international payroll 

Employing and paying people all over the world means more data to gather, input, and validate on top of handling unique compliance requirements, local laws, and currencies from each country.  

Adopting automation lets you process high-volume global payroll data and tackle related tasks efficiently. Other advantages of automating your global payroll include the following.   

a. Improved accuracy

Manually processing your global payroll data leaves a bigger room for error. 

With automation technology that easily integrates into your Human Resource Information System (HRIS) and Enterprise Resource Planning (ERP) software, you can eliminate potential data entry and process errors and increase accuracy. 

Automated systems can also run 24/7, allowing you to raise your capacity and cover more ground. 

Automate your global payroll using reliable software to eliminate potentially costly human errors and mitigate major payroll risks. 

b. Faster processing

Manual international payroll data gathering, entry, calculation, and validation can eat up a huge chunk of your time. 

With automation, you can handle global payroll tasks, such as inputting data, file checking, and managing workflows, in a few minutes and with a few clicks. This is a huge time-saver, especially if you’re processing payroll data volumes that include various countries.

c. Overall efficiency

Similar to how marketing automation platforms can streamline your marketing efforts, your global payroll can go beyond saving you time. It can make the entire process as efficient as possible. 

Automation speeds up inputting, validating and comparing global payroll data across multiple countries. This creates a more cohesive and streamlined process for your payroll and accounting departments. 

With an efficient global payroll system through automated workflows, you get precious time back — hours you can use to focus on other critical elements of your payroll process. 

Automation can create time in your monthly pay cycle while streamlining your payroll processing, increasing your output quality and efficiency. 

d. Enhanced security

Automation has many practical applications; for instance, marketing can enable you to auto-post your social media content to get more blog traffic. 

Automated transfers while running an international payroll ensure minimal human contact with your sensitive global payroll data, keeping the information secure and reducing potential security risks. 

A good payroll solution for companies with a global footprint will offer a secure worker portal. It will allow you to deliver payment and payslips to workers in their local currency and native language for seamless transactions. This helps boost your global payroll information and system’s security.  

e. Cost savings

Besides speeding up your global payroll process, one of the biggest benefits of automation is that it can be a cost-efficient solution over the long term. 

For instance, with reliable global payroll software, you can minimize hiring payroll contractors during busy seasons, allowing you to save some money. 

Automation also frees your in-house payroll experts from repetitive, tedious tasks. That lets them concentrate their time and energy on introducing other cost-saving initiatives to your process.

Plus, since automation increases your global payroll process’ accuracy, you can catch issues early before authorizing the payroll, processing bank payments, and generating ledger reports, reducing potentially costly errors.  

Additionally, using a global payroll solution that can automate producing multi-currency and multi-country general ledgers, including your bank file reporting, will save you significant finance time and direct fees to your local country payroll providers. 

e. Streamlined data analysis and reporting

Some automation tools can bulk check volumes of payroll data and look for errors, anomalies, and variances based on pre-configured algorithms. 

This process can take days with manual methods, and it would be easy to miss critical issues and data, leading to potentially expensive and serious errors in your global payroll. 

A true global payroll solution consolidates payroll data from multiple sources and locations; this consolidation enables you to generate reports in one place, tapping into company data that otherwise was just too difficult to find.

You won’t need to deal with multiple spreadsheets for each country. Instead, you can get consolidated worker reports in a central location for quick and easy access. This can also give you an overall view of your global workforce spending.   

f. Scalability

Automating your global payroll is critical to help your business hit the ground running in a fiercely competitive global landscape.  

Effective automation helps you establish a scalable and flexible global payroll process to support your company’s growth instead of hindering it. 

Plus, automation helps you optimize your resources while implementing a payroll process that scales and grows your business. 

3. Wrapping up the importance of automating your international payroll

Automation brings numerous benefits to your global payroll process, going beyond saving you time and money. 

Adopting automation can streamline your workflows, eliminate bottlenecks, and essentially make global payroll processing and compliance less of a difficulty and more of a seamless and effective undertaking. 

Find a reliable global payroll solution with robust features that best fit your unique business needs. 

With the right tool, you and your payroll department can break free from manual, time-consuming, and energy-draining tasks. This can significantly improve your global payroll processing, saving you precious resources and money along the way.   

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