With this blog post, we will discuss an incredible process of creating a fine piece of content, then repurposing that content, and applying it to a bunch of different formats or platforms by mapping the same from the top to the bottom of the funnel.
The first step towards creating acceptable content is by writing a blog post. It is quintessential for a myriad of reasons. In a blog post, you will have all the research done and stacked in one piece, for starters. It will come in handy when you have to create other content from it, as you will not have to go back to your primary information source.
So, how can you repurpose your blog post?
Jannice, a writer with MyPlumbersChoice, says that I always make my blog post the script or an outline for my podcast, LinkedIn Live, or YouTube videos.
On your social media platform, some people need small pointers on a particular topic. To give them what they need, you can note down all your key takeaway from a blog post and write them on your notes application. Then, you can post these thesis statements or the critical pointers on your social media.
Another way to do so is to make a bullet summary of the blog post or share the link to your blog post with some follow-up thoughts to attract a broader audience base. If you find a parallel to your blog post, you can also post them to give your original blog post a new outlook.
Chris, a blogger for TrueBluefishermen, says that he has written a myriad of fishing-related blog posts for the website, and now he intends to compile similar blog posts into an eBook. See, the eBook is kind of a comprehensive resource to an already expressed but scattered information.
Now, there is some innovation that you can do here. If there are any one of your top-performing blog posts, use them, and expand them. So, what you do here is you do not invest your time in untested things. Instead, you give your audiences more of what they already like.
One of the most prevalent lead magnets used by most businesses is eBooks. Even though they are a part of an incredible marketing strategy, they are intended primarily for bottom or middle funnel audiences. So, if you want to fetch new leads, you can use your blog posts and convert them into one-pagers, such as a worksheet or a checklist.
One of the best ways to repurpose an already written blog post is by posting a smaller version of it on platforms, such as Quora, Medium, or Reddit to attract a completely new and a different audience, shares Jessica, a blogger for a platform where you can find online python tutors.
Well, can you copy-paste your self-written blog and post it on a different platform as a guest post? Well, not at all. However, you can use your original research work and data as a guide and draft a guest blog with it.
Never shy away from being shameless on social media. Reshare your old content as many times as you want to get it the audience it deserves. Further, share your content on all your active social media handles.
How long can you repost the same blog? Daniel, who offers the best digital marketing courses online, says that as long as the blog post’s information is relevant to the current times, it is worth sharing.
It is also wise to change the hashtags or the captions. It is necessary to ensure that your audience does not quite feel that you are giving them a literal repeat again and again.
Once you have written a blog post, you can use it to create a video and share it on YouTube. As already discussed, the blog post can work as a script for your video. However, an important tip to note here is that you do not read the blog post when you change it into a video.
A lot of you may be camera shy, so you can make some bullet points and do some practice runs to produce a video that you want to upload finally.
We always use the blogs as the script for the videos by talking about the primary sub-heads in the blogs and then elaborating it based on the research already done for the blog, shares Weston, a content creator for Razorhood.
A lot of you may find this redundant, but this can bring in a variety of benefits. When you embed a video into your written blog post initially, it will help you lower the bounce rate of the blog. A marketing survey indicates that people spend more time on a page that has a video than those sans it.
This is not like your conventional content type, but adding structured markup to your embedded video helps you increase the search result visibility and bring higher traffic to your website.
Zac, a content creator with a platform wherein you can find do my java homework services, says that he sub-divided his blog content into different sections and then created a themed playlist around the sections on YouTube.
When you transcribe the videos on your YouTube channel, it helps you optimize the content for SEO. More so, it enables your viewers to watch your content by turning off the sound. You can also take snapshots, which have relevant text, and then use them on other online social media services to attract a broader audience to your channel.
For that, you will have to include the link to your video along with the snapshot. There are different algorithms, which power platforms like Facebook, Linkedin, YouTube, and Instagram, which show preference to native uploads. It means relying on the links alone may curtail your reach.
After you have posted the video on YouTube, you can upload the same video on your Facebook and add it to your video library. In this manner, it will appear in the main feed and on the Facebook Watch. For creating Facebook videos, the recommended length is not over 60-90 seconds. So, before you post the YouTube video on Facebook, consider shortening it for your Facebook audience.
Yourself can do a whole playlist out of your single YouTube video for Facebook. See, if you are using the blog post for creating a Facebook video, we would suggest dedicating one section to each video.
Hanna, a content creator with EduWorldUSA, says that I always pick my blog titles in such a way that I can create many how-to tutorials out of it. Through these how-do videos, you can share your insights, stats, and opinions to drive the main point. You can either make a looping GIF or a traditional video for this.
It is not difficult to pull out key points and quotes from the original blog post. You can use them for posting on your social media on all possible channels. Marketers use this strategy very often because it is one of the quickest ways to promote your blog content on platforms, such as Pinterest, TikTok, Instagram, Facebook, and Twitter, without putting in a lot of work.
You can use the statistics from existing content and use it to create a small product video too. It will help you spread the word about your new launches.
You can use the same video posted on Facebook on your Instagram by sharing it on your IGTV platform. This video can directly be translated from Facebook to IGTV as you have already updated the specifications.
In IGTV videos, you have a slot for 10-minutes, unless, of course, you have over 10k followers because then you have an hour. However, instead of just reposting the same video on IGTV that you shared on your Facebook, there is fantastic stuff that you can do.
o, Add a bonus episode to your Facebook series on IGTV to attract audiences from one platform to another.
o, Create unique content related to your Facebook video for your Instagram followers.
o, Use it to answer the questions or queries on your blog post.
Therefore, certainly are several of the most effective ways of repurposing the same blog post. Please know that it is not an all-inclusive list. If you have more ways to include them in the list, do let us know in the comment box below.
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