This article explores the profound impact that new technologies, including QR code, have had on digital marketing and how businesses can leverage them to stay ahead in an increasingly competitive marketplace.

Enhanced Data Analytics:

One of the most significant contributions of new technology to digital marketing is the ability to gather and analyse vast amounts of data. Advanced analytics tools provide valuable insights into consumer behaviour, preferences, and trends, allowing marketers to make data-driven decisions.

By harnessing the power of data analytics, businesses can refine their marketing strategies, optimize campaigns, and personalize customer experiences to a greater extent.

1. Artificial Intelligence and Machine Learning:

Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in digital marketing. AI-powered chatbots, for instance, enable businesses to provide instant customer support and enhance user engagement.

ML algorithms help marketers automate tasks, segment target audiences more effectively, and deliver personalized content in real-time. By leveraging AI and ML, businesses can streamline operations, improve customer satisfaction, and drive conversions.

2. Influencer Marketing and Social Media:

New technologies have transformed the landscape of influencer marketing. Social media platforms provide a powerful channel for businesses to collaborate with influencers, leveraging their reach and credibility to promote products or services.

With the help of advanced tracking tools, marketers can measure the impact of influencer campaigns and gauge their return on investment (ROI). This technology driven approach has revolutionized the way brands connect with their target audience and build brand awareness.

3. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies have opened up new avenues for immersive brand experiences. By integrating AR and VR into their marketing campaigns, businesses can engage customers in interactive and memorable ways.

For instance, AR applications allow users to visualize products in their own environment, creating a virtual try-before-you-buy experience. These technologies have the potential to enhance customer engagement, boost conversions, and provide a competitive edge in the marketplace.

4. Voice Search and Smart Devices:

The rise of voice search and smart devices has transformed the way consumers interact with brands. Voice-activated virtual assistants, such as Siri, Alexa, and Google Assistant, have become integral parts of people’s daily lives.

Marketers need to optimize their digital content for voice search to ensure visibility and relevance. Moreover, businesses can leverage smart devices to deliver personalized recommendations, offer convenient purchasing options, and provide seamless customer experiences.

Conclusion:

The impact of new technology on digital marketing cannot be overstated. It has revolutionized how businesses reach and engage with their target audience, providing unprecedented opportunities for growth and innovation. By embracing these new technologies, businesses can stay ahead of the competition, enhance customer experiences, and drive tangible results.

However, it is crucial for marketers to stay updated with the latest trends and adapt their strategies accordingly to harness the full potential of technology in the ever-evolving digital marketing landscape.

Remember, technology is not a standalone solution but a powerful tool that, when combined with strategic thinking and creativity, can pave the way for digital marketing success in the digital age.

The post The Impact of New Technology in Digital Marketing appeared first on Technology News & Trends.

As reliance on technology increases, engineering management must stay ahead of the curve by adapting to the available tools and techniques.

The emerging technologies that are revolutionizing engineering management

Read on to learn about the emerging technologies that are impacting engineering management and how they take it to the next level.

1. Automation

Automation refers to the use of automated processes and technology to reduce the amount of manual labor required for specific tasks. It is playing a huge role in streamlining production and improving operational efficiency, allowing companies to focus more on innovation and growth.

One way that automation is making an impact on engineering management is by increasing accuracy and precision in manufacturing. This allows more efficient production and reduces wasted materials. It also helps reduce the cost of labor, freeing up funds that can be used for other aspects of the business.

Automation technology can help engineers to identify potential problems and inefficiencies before they become costly issues. Automated systems can also help engineers create 3D models and prototypes more quickly, and reduce the time needed for production and assembly, allowing for shorter lead times and faster product delivery.

To gain such a skill in management engineering, enrolling on uOttawa’s master’s in engineering management would be a great place to start.

The program, which is 100% online, is industry-oriented, leadership-strengthening and an educational experience.

It combines engineering and management skills and has a modular format featuring four concentrations to help you gain the necessary skills that are most in demand in engineering management.

2. The power of data

Engineers are increasingly turning to advanced data science techniques to improve the performance of their organizations and the quality of the products and services they provide.

Data science can help engineers design systems that operate more efficiently and maximize profits, making engineering projects more attractive to potential clients.

The application of advanced analytics to real-time data allows organizations to understand and manage processes more accurately, while predictive analytics enables them to anticipate risks and future needs.

Data scientists need to ensure that the algorithms and analytics used in decision-making processes are free of bias and capable of making unbiased recommendations.

Data security must also be top of mind when leveraging the power of data, as it could potentially compromise intellectual property and put an organization at risk of malicious attack.

As organizations look to embrace data-driven decision-making, they need to consider not only the rewards but also the risks, and be mindful of their approaches when using data in engineering projects.

3. Artificial intelligence in recruiting

As artificial intelligence (AI) continues to gain sophistication, engineering companies are beginning to turn to intelligent bots and machine learning algorithms to identify the best candidates for available positions.

By automating the screening process, organizations can streamline recruitment and free up resources for more in-depth interviewing processes.

For many businesses, the greatest advantage of using AI for recruitment lies in its ability to recognize patterns and draw upon massive amounts of data to identify and recommend qualified candidates.

AI is particularly beneficial when evaluating candidates from remote areas and unfamiliar backgrounds, as it can scan thousands of resumes and shortlist candidates quickly and easily.

AI can undoubtedly help streamline recruitment processes, making the whole process more efficient, less expensive and faster. However, engineers need to be careful to find the right balance between leveraging AI technology and human judgment to ensure that they get the most qualified candidates for their teams.

4. Blockchain technology

Blockchain technology has changed the way that we approach engineering management. It has created a powerful platform for engineering teams to securely store data and facilitate collaboration across teams, while reducing manual efforts.

The benefits of this technology extend far beyond secure storage of data. With the use of blockchain, engineering teams are able to automate certain tasks and streamline the management of their engineering operations.

By reducing manual tasks and centralizing processes, teams can be more productive and cost-efficient. With the added layer of security that blockchain offers, engineering teams can now rest assured that all their sensitive data is safely secured.

5. The Internet of Things

The Internet of Things (IoT) has had a profound impact on engineering management. Instead of spending countless hours and resources manually tracking equipment, IoT allows us to collect real-time data from all connected devices and machines.

This not only allows us to monitor activities more accurately, but also gives us insight into potential issues that could have an effect on operations and productivity.

We are also able to gain a better understanding of how products and services are performing, which helps us make the necessary improvements to ensure the highest level of quality.

With the advent of more connected technology, engineers have an unprecedented level of efficiency and control over their projects.

6. Cybersecurity

With the vast amount of information stored on computers and online, there is a heightened risk of theft or misuse of data. Good cybersecurity is a crucial component of engineering management that requires the implementation of safeguards to protect systems, networks and data from unauthorized access, damage or malicious attacks.

Engineering managers must take an active role in ensuring the protection of their system by implementing the most up-to-date and effective security protocols.

In addition to creating policies that require encryption of data, firewalls and frequent scans of computers, engineering managers should also encourage regular cybersecurity training among staff members.

They should establish partnerships with experienced cybersecurity companies to assist in ensuring that the organization’s information is kept safe.

It is also important to have processes in place to detect and investigate security incidents or vulnerabilities that arise. By utilizing processes to actively monitor for suspicious behavior, engineering managers can more quickly respond to potential breaches and better mitigate damage if and when a breach does occur.

With a concerted effort to incorporate cybersecurity into the fabric of their engineering operations, organizations can protect the most important and valuable aspects of their businesses.

7. The cloud

By enabling users to access, share and store data virtually anywhere and anytime, cloud computing offers numerous advantages to both the engineering and management industries.

For engineering professionals, the cloud allows them to access large-scale databases that enable the analysis of complex problems in an instant.

By using the cloud, engineering professionals can run sophisticated simulations and analytics to gain insights into designs and performance, enabling faster decisions and helping to speed up production time.

On the management side, the cloud is transforming the way that professionals interact and collaborate with each other. Managers can easily coordinate with teams to keep track of project updates, and ensure that everyone is on the same page with projects.

The emergence of cloud technology has had an undeniable impact on the way that both engineering and management professionals operate. Whether you’re a manager looking to boost the performance of a project, or an engineer in need of analyzing complex designs, the cloud provides the solutions that professionals need to succeed.

8. Augmented reality

At its core, augmented reality (AR) enhances the engineering workflow and simplifies tasks and data processing by using a combination of real and virtual components to create an environment with dynamic elements.

With AR, engineering teams are able to bridge the physical world and digital reality by viewing data points and designs in real time.

Additionally, AR is proving to be extremely effective in design visualization, providing engineers with a much better picture of what the end product will look like when completed.

Engineering teams are also able to get an in-depth view of certain tasks that were traditionally tedious and difficult.

With its capabilities, teams are able to easily monitor processes, access safety protocols, and prevent mistakes or defects. This capability provides teams with greater insight into how certain aspects of the process can be improved or corrected.

Its abilities to streamline processes and improve collaboration among teams make it a game changer for the engineering industry. With AR, engineers and engineering managers have access to data, design visualization and real-time information, all of which allow teams to make smarter and more informed decisions, resulting in better products.

9. Drones

By combining computer technology and aeronautics, drones are capable of taking on many different tasks and duties, saving time and energy for businesses. Firstly, the use of drones in engineering management is for surveillance and inspection.

By taking pictures or videos from above, drones can provide an efficient way of evaluating the status of the building, road or construction project from a bird’s eye view. In addition, they can monitor remote areas and can be used to detect environmental anomalies or events.

Drones are also being used in planning and construction. They assist in site and resource management by taking pictures or videos of large areas and analyzing them with advanced software.

Finally, drones are increasingly used to boost safety standards on projects. They are now being used to patrol the premises and construction sites and to assess potential hazards or damage. They can help spot emergency issues in a quicker, easier way, improving response times and ultimately leading to fewer injuries.

10. Three ways that emerging technologies are being used to improve the engineering process

New technologies are changing engineering education and the way that engineers work, allowing them to be more efficient, accurate and cost-effective. By leveraging these technologies, engineers are able to create more innovative solutions to complex problems.

a. The use of 3D printing in prototyping

3D printing makes it possible to create prototypes faster and with more accuracy than ever before. This allows engineers to develop and refine their products at a much faster rate.

Instead of relying on traditional manufacturing techniques such as injection molding, 3D printing allows engineers to quickly and easily create highly detailed and intricate parts. By creating prototypes faster, engineers can evaluate multiple design iterations quickly, enabling them to create better products in less time.

Additionally, 3D printing can significantly reduce costs associated with prototyping. These cost savings allow engineers to spend more resources on the actual product development, which leads to more innovative designs and better products overall.

b. The use of data analytics in decision-making

The technology and methods behind data analytics are becoming increasingly powerful and effective in optimizing engineering projects and informing key decisions. Data analytics takes large amounts of information and analyzes it to form patterns and trends that provide deep insights into processes.

This information can then be used to accurately assess the viability and efficiency of certain approaches and models, helping engineers identify the most cost-effective solutions for their projects. By eliminating traditional guesswork and subjective judgement, data analytics is introducing unprecedented levels of accuracy and reliability to decision-making.

Data analytics has also made it much easier to visualize complex concepts and ideas in engineering. With this improved visual ability, engineering teams can quickly understand how to achieve the best results with their resources.

Through sophisticated predictive models and visual tools, data analytics is providing a valuable new tool for engineers to optimize their work and develop better and cost-effective solutions.

c. The use of robotics in manufacturing

Not only have robots replaced manual labor, but they have also made it possible to manufacture products with higher precision and quality than ever before.

With the emergence of advanced technologies such as AI, the role of robotics in the engineering process is only becoming more important.

From car parts to medical devices, robots are quickly becoming the cornerstone of many production facilities. Their increased accuracy, agility and reliability make them a better choice for some tasks compared to human labor.

Final thoughts

As technology continues to evolve and innovate, so also does the way that engineering management operates. Emerging technologies have opened up a world of possibilities and revolutionized the way that engineers work, providing them with the tools and resources to be more efficient and productive.

These technologies are transforming how engineering projects are completed, making it easier than ever to build, maintain and deploy complex systems. They can be used to revolutionize the engineering process and provide a more efficient, cost-effective and safe solution.

In a world that is constantly changing and evolving, it’s important for engineering managers to stay up to date with the latest trends and technologies to remain competitive in their field.

The post The impact of emerging technologies on engineering management appeared first on Technology News & Trends.

Search engine optimisation (SEO) is a key component of any successful digital marketing strategy, and it has gone through several major transformations over the years. As technology advances, so do SEO practices — and they’ll continue to do so in the future.

Although it may seem too early to guess what SEO strategies will dominate in 2023, there are already some trends we can look at that may give us an indication of what the future holds when it involves SEO. We have explored these in greater detail below.

1. What Does SEO Stand For?

SEO stands for Search Engine Optimisation, which is the process of optimising a website or web page to improve its visibility in search engine results.

This involves using various techniques such as optimising content, researching keywords, building links, and more to help your website rank higher in search engine results.

SEO is an integral element of any digital marketing strategy, as it helps to ensure your website is seen by potential customers.

2. How Might SEO Change In 2023?

As 2023 gets underway, there are a few trends that are emerging, and which suggest adaptations in the way that SEO is used and employed. Three of the main changes on the horizon include:

a. Increased Focus on Voice Search

Voice search is becoming an increasingly popular tool, and this is a trend that looks set to increase in popularity, as the technology grows ever-more sophisticated.

As a result, SEO strategies will need to be adapted to accommodate voice search queries, which are typically longer and more conversational than traditional text-based searches.

To stay ahead of the curve, businesses should focus on optimising their content for voice search by using natural language and long-tail keywords.

b. Increased Focus on Mobile Optimisation

Mobile devices are a key part of our everyday lives, and this shows no sign of disappearing any time soon.

Businesses need to adapt and respond to this, and this means that more SEO strategies will need to be adapted to accommodate mobile users.

So, optimising websites to make them suitable for mobile devices is crucial, as is ensuring that content is easily accessible on smaller screens, and that page loading times are as fast as possible.

c. Increased Focus on Local SEO

Local SEO is becoming increasingly important, as businesses look to target potential customers in their local area, and seek to uncover new business opportunities right on their doorstep.

This means that businesses need to ensure their websites are optimised for local searches and that they are using the right keywords and phrases to attract local customers.

Businesses should also be utilising other local marketing strategies, such as local listings and reviews, to ensure they are visible in the local search results.

3. How Does SEO Benefit Businesses?

So, just why should you bother with all this? Well, SEO can offer a significant benefit to businesses in a number of ways, and the main ones include:

a. Boosting Visibility and Traffic

The biggest advantage that SEO can offer businesses is a serious boost to their visibility and traffic. By optimising your website for search engine results, you can ensure it is seen by more potential customers, which can lead to an increase in website visits and conversions.

b. Improving Brand Awareness

SEO can play a key role in helping to improve brand awareness, as it helps to ensure that your website is seen by more people. This means that more people will become familiar with your brand, which can lead to increased loyalty and trust in your business.

c. Increasing ROI

Using SEO intelligently can also help increase the return on investment (ROI) of your digital marketing efforts. By optimising your website for search engine results, you can ensure that more people are seeing your website, which can lead to an increase in sales and profits.

d. Helps Set You Up As An Expert In Your Niche

SEO can also help to set you up as an expert in your niche. Implementing SEO methods effectively can help ensure that more people are seeing your website, which can lead to increased trust and credibility in your business.

This can help to establish you as a leader in your industry, and make it easier for potential customers to find the information they need.

Final Thoughts

SEO is an ever-evolving field, and it’s important for businesses to stay up to date with the latest trends and techniques – this will help you to stay ahead of the competition, and give your customers everything they need.

Still confused? Then why not reach out to a reputable SEO consultancy in Essex, and get your SEO campaign up and running in no time?

The post 3 Ways SEO May Change In 2023 appeared first on Technology News & Trends.

Big companies have entire marketing teams and budgets for advertising and hiring renowned digital agencies. Start-ups and small businesses, on the other hand, have a lot of enthusiasm, willingness to learn, and maybe budget for outsourced SEO services.

Needless to say, the forces are not evenly distributed in this battle. 

However, a lower starting position is not a reason to lose hope. The Internet has enough space for all, and with the right SEO strategy, your small business will prosper and grow.

Keep in mind that SEO success doesn’t come overnight. Before seeing the first results, you might have to follow SEO practices for up to 12 months, depending on the competition. Although slow, SEO results are long-lasting and stable.

The right time to start with SEO is today, and in this article, we’ll teach you how to implement a ten-step SEO strategy for small businesses. 

Let’s give it a go and start with a brief introduction to SEO!

1. What is SEO?

Search engine optimization (SEO) is the process of optimizing a website to meet Google’s ranking criteria. It functions pretty simply:

[Source: nhancedigital]

Your target audience searches the web using keywords relevant to their search intent. If you use those keywords in your website and optimize it to earn Google’s sympathies, over time, you’ll climb a ranking ladder. 

Optimizing is the key. SEO can be divided into on-page, off-page, and technical optimization, and each is equally important.

• On-page SEO deals with content and optimization of webpage elements.
• Off-page SEO deals with backlinks, guest posting, social media, and other aspects that are out of the website but impact rankings.
• Technical SEO is in charge of the technical elements of the website: loading speed, audits, tracking performances, and others.

Combined, all three aspects contribute to an SEO strategy that boosts conversions.

2. How SEO Helps Small Businesses Thrive?

As a small business owner, you’re probably wondering why you should prioritize SEO before pay-per-click (PPC) ads, social media, or other marketing methods that deliver instant results.

First of all, if your budget allows, you should combine SEO with different marketing strategies – email, PPC, or social. Together, they will boost traffic and bring measurable results faster. Still, if you have to choose only one, our voice goes to SEO.

[Source: belvg]

PPC ads are effective and get instant results, but they incur bigger expenses and require constant monitoring and adjusting. 

Social media marketing uses the same PPC principle and requires a considerable budget and frequent retargeting.

You’ll have to wait 6 to 12 months to see SEO results, but once you achieve them, they will be here to stay and bring constant traffic and revenue, with occasional slight adjustments.

Also, an important note – SEO attracts customers already looking for your products or services, typing your keywords into the search engine’s search box. All you have to do is optimize your content and website performance and reach out to your target audience.

3. 10-Step SEO Strategy for Small Businesses

Here is a ten-step SEO strategy that will exponentially grow your small business!

a. Set Your Goals

What is your business goal? Without knowing it, it’s hard to track the progress of your SEO campaign and adjust it to be more successful.

Here are some of the possible business goals for small businesses that could give you an idea of what you are after:

• Spread brand awareness
• Introduce the market with your offerings
• Get more people to subscribe to your newsletter
• Generate more leads
• Increase sales

Be precise and concrete. Without SEO goals, you’ll wander in the dark.

b. Research Keywords

Keywords help users find your business on search engine result pages (SERP). Think about words you would associate with your products or services. How would you look for them online?

Those are your keywords.

Instead of wasting time on one-word searches with huge search volumes, find long-tail keywords that consist of three or more words. Long-tail keywords will let you target a narrower audience already trying to find your offerings. This audience is ready to convert, aka purchase.

Use keyword research tools like Ahrefs Keyword Generator, Moz Keyword Explorer, or SemRush Keyword Overview. 

If you’re looking for a free yet effective option, try Google Keyword Planner.

c. Create Unique Content

Once leads come to your website, you cannot let them leave without seeing what you offer. If you want to provoke your audience’s interest, the best way is with the content.

Create helpful content that provides detailed information about your products, services, business goals, company… everything you think an average customer would like to know.

Content is where you will implement keywords, but use them modestly. You might be tempted to stuff keywords everywhere possible. Don’t. You won’t trick Google into ranking your pages higher – all you can get is Google’s penalty.

Publish content to your blog (websites with blogs generate 68% more leads) regularly – at least once a week. Concentrate on quality, not quantity.

A good content strategy can position you as an expert in your niche. That prestigious title brings benefits – more organic traffic, effortless external links, better rankings, higher domain authority, and many others.

d. Optimize Important Page Elements

Use keywords not only in your content but also in:

• URLs
• Title tags
• Meta descriptions
• H1 headings
• H2s and H3s headlines
• Image descriptions and alt text
• Categories

Optimized content increases the chances that your small business will rank higher in SERP and the likelihood that customers will find it easier.

e. Interlink Your Articles

Interlinks help create a positive user experience and lower bounce rate (users quickly abandon your website). If you properly interlink relevant content, users will spend more time reading one article after another (look at step 3 and create quality content) and get more interested in your products or services.

Interlinks aren’t just important for users – they also increase your rank for particular keywords and help Google’s crawlers index all your pages.

f. Earn External Links

If you become an industry leader, you won’t have to ask for external links; other websites will link to you daily because you’ll be considered an expert on the given topic. However, becoming an expert requires a lot of time and work, and you need backlinks ASAP.

External, inbound, or simply backlinks are links that other websites direct toward yours. If a sender has a strong website with a high authority domain, he will pass link juice to you. Link juice equals authority; it signals to Google that your website is valuable and trustworthy.

The more backlinks you get, the better your website will perform. 

Avoid questionable link-building practices because they can get you penalized.

g. Share Your Content on Social Media Platforms

People spend a great deal of time browsing social media feeds and following their favorite brand profiles to be up-to-date with current offerings. Also, people use social media platforms to interact with their favorite brands and to shop. 

[Source: creativeinferno]

Your customers will probably look for your brand’s page on Facebook and Instagram, the most visited social networks, so you better be there.

If your budget allows, consider enhancing your SEO strategy with social media marketing (SMM). Platforms like Facebook provide accurate demographic targeting so that you will easily reach your future customers. Important info – the Facebook ad can reach up to 2.11 billion users! That is the chance you shouldn’t miss.

h. Chech Your Website’s Loading Speed

Small or large, every business website should have a fast loading speed. 

Slow loading ruins the user experience and is among the leading reasons for the high bounce rate. If your website takes too long to load, customers will go to other websites. 

The optimal loading speed should be between one and two seconds.

i. Work On a Responsive Design

Almost 60% of all web searches are performed on mobile devices, and regarding food and beverage categories, that number rises to 72%. In the future, the number of mobile internet users will grow, which is why your website must be mobile-responsive. 

Mobile responsiveness will improve the user experience; web design will adapt to the user’s screen size and orientation and adjust the layout on a given page. 

Mobile-friendliness isn’t significant just for users; Google considers it one of its ranking factors!

j. Track Your Results

Use SEO tools, such as Google Analytics, Google Search Console, Ahrefs, or Moz (dozens of valuable tools are available), to measure SEO performance.

You’ll get valuable information on how users find your website, how long they stay on it, how many pages they go through before leaving, and more.

This information will help you adjust your SEO strategy, target different audience groups, get new content ideas, and include new keywords. You’ll meet your goals faster and more efficiently.

4. SEO Strategy for Small Business: Final Words

SEO can bring many long-lasting benefits to small businesses: 

• Increased website traffic
• Greater brand awareness
• Longer dwell rate
• Lower bounce rate
• More leads
• More conversions 

All you have to do is start following a carefully crafted SEO strategy that optimizes on-page, off-page, and technical aspects of your website.

If this 10-step SEO strategy looks overwhelming, consider getting outsourced SEO service help, like branding services in San Francisco by Digital Silk. An outsourced SEO agency or a freelancer will be a comprehensive solution for all your digital marketing business goals.

The post How To Build a Successful SEO Strategy That FbrandBoosts Conversions for a Small Business appeared first on Technology News & Trends.

For that reason, mobile devices are now considered essential tools because several digital marketing platforms are utilizing them. Potential buyers often search for products and services through their phones, reading customer testimonials and product reviews before making purchases.

Because of this, smartphones have pulled online sales and will continue to do so in the coming years, according to research and consultancy firm Gartner,

That said, businesses must create or refine their mobile marketing strategies to stay ahead of the competition. Forward-thinking entities have begun to do so, as mobile ad spending went over USD$240 billion in 2021, according to software company SEMrush.

This article explores the essential elements of mobile marketing: what it is, how it works, the different strategies you can use, and the benefits of an effective campaign.

1. Understanding Mobile Marketing

Mobile marketing is one of the many digital marketing strategies companies use to reach out and engage mobile device users, particularly smartphone and tablet owners. Marketing offers are quickly sent out to many users and categorized according to market demographics and targets.

Because of technology, numerous strategies are applied to mobile marketing, including ringless voicemail, which helps prevent marketing calls from being tagged as nuisance calls, and short messaging service (SMS) advertising. The necessity of these tools will be explained in the succeeding sections.

2. How Does Mobile Marketing Work?

Several factors may come into play for a successful digital marketing campaign. Of these factors, relevance and reach are among the most significant. Mobile marketing enables you to achieve these seamlessly, including many other elements.

Because smartphones and tablets are portable, mobile marketing is designed to exploit this to provide relevant, helpful, and targeted marketing messages to the user. Mobile advertising often relies on location-based and user-behavior information to increase the chances of a successful conversion.

For example, e-commerce and social media platforms use artificial intelligence to identify potential clients through their search history. Hence, a furniture buyer who has started searching for exquisite pieces of desks, beds, and tables will likely find more options through ads that pop up while viewing unrelated videos or checking messages from friends.

3. Types of Mobile Marketing Strategies

As with other traditional and digital marketing forms, businesses must craft an effective strategy for a successful mobile marketing campaign. Additionally, they need specific tools like a power dialer to send messages to more people without compromising efficiency.

Marketers have numerous options for generating leads and promoting conversions. Your choice as a business owner will depend on several considerations, including your objectives, industry niche, target market and demographics, and budget.

Below, you’ll find companies’ most common mobile marketing strategies in their campaigns.

a. Voice Marketing

Businesses using this mobile marketing strategy typically use pre-recorded messages to call their prospects and discuss offers. While some may consider this obsolete, voice marketing is a great way to connect with potential buyers personally. This method may appeal to older clients, as the younger generation will most likely prefer the next option.

b. SMS Marketing

As you may have guessed, this marketing technique involves sending text messages about promotional offers, exclusive deals, and other marketing or sales-related notifications.

This strategy requires information to be compelling and concise to be effective. Marketers attest to the efficacy of SMS marketing, as most phone users open their messages.

Industry estimates reveal that SMS clickthrough rates are higher than email marketing messages. Most time-bound offers are sent through this channel.

c. Social Media Marketing

Of the various digital marketing categories, social media is one of the most pervasive. That’s because of the staggering number of users glued to their phone screens daily. There are several types to choose from, and your business can explore these options, depending on the audience and niche. If you’re an artist or a photographer, it’s best to choose the most popular image-sharing app to show your works.

Social media channels are a great way to engage with your clients, increase brand awareness, and boost website traffic and conversions. When purchasing paid ads, these channels also provide targeted advertising by posting your campaigns to the most appropriate audience. That’s why most businesses maintain an omnichannel presence on social media platforms.

d. Mobile App-based Marketing

Mobile apps promote client engagement and build customer relationships more effectively than browsers and websites. Mobile apps are often viewed as more personal and secure than websites and search engines. With it, businesses can craft more personalized reminders to prospects or initiate other measures to boost lead generation.

The good news is that firms don’t have to hire developers to create a mobile apps. One of the most popular search engine companies has a platform enabling businesses to create ads that appear on third-party mobile applications. The world’s top social media channel also employs the same technique internally; promoted ads can be embedded into the platform’s news feed for broader reach.

e. In-Game Mobile Marketing

An estimated 2.6 billion active users are on their phones to play games regularly. As a business owner, you can tap the gamers’ market to sell products and services, especially if your company belongs to technology and other related sectors.

In-game marketing ads aren’t any different from others. They appear in the middle of the game, which, in truth, can be distracting but effective simultaneously. Companies often create videos, pop-ups, and moving images to communicate their marketing information or call-to-action messages.

f. QR Code Scanning

Quick response (QR) code scanning is one of the fastest ways to promote customer engagement. This mobile marketing strategy can be used in several ways and thus offers a lot of flexibility to companies.

In this scheme, users who scan the QR code using their mobile phones can be taken to the organization’s webpage and other digital marketing products. In some cases, it can be used to divert a user to the firm’s customer service page. They can also be used as shortcuts to requests such as service upgrades, product inquiries, and automatic mobile app downloads.

g. Location-Based Mobile Marketing

This strategy uses a global positioning system or GPS to gather users’ locations that digital marketers can use to provide relevant information and advertisements.

For instance, promotional ads and discount offers may appear on your internet-connected phone once you approach a favorite restaurant or any establishment you’ve done business with—prompting you and your friends or family members to avail of such offers.

According to Grandview Research, the global market value for this scheme was pegged at USD$ 62.35 billion in 2019, with a compound annual growth rate (CAGR) of 17.4% from 2020 to 2027. These figures indicate that more companies are using this method to provide value-added services to their consumers while increasing response and conversion rates.

h. Mobile Search Ads And Extensions

Users can also use popular search engines to find out more about local business listings and click on shortcuts enabling them to call or locate these establishments or ask for directions. Some firms can tap mobile ads based on a user’s image searches. Additionally, the search engine offers mobile site links, so it’s easy for consumers to switch to a mobile-friendly version of the webpage or landing page.

4. The Primary Business Benefits Of Mobile Marketing

Mobile marketing is effective largely because of its availability, accessibility, and speed at which businesses can reach out to users. As mentioned earlier, over 6 billion mobile phone owners actively use their phones for several hours daily. This is one of the most compelling reasons businesses must create and enhance mobile marketing strategies.

If you’re still on the fence about the benefits of using these methods, consider the following points:

a. It Makes Marketing Campaigns More Effective

Because users take their phones everywhere, there’s a higher chance of seeing your marketing messages through mobile devices. Additionally, a recent study on desktop and mobile phone usage has discovered that desktop internet usage has reduced to 37%, with mobile phone internet usage expanding to 60.6% this year. More importantly, people use their mobile phones in various business transactions, with half of the business-to-business inquiries initiated through mobile phones.

Mobile marketing uses location and behavior patterns to target audiences precisely, making it more relevant and valuable to consumers. At the same time, mobile marketing offers the possibility of expanding your reach and generating leads with the help of your users and subscribers.

By allowing marketing content to be shared easily, your messages can be sent to more people at lesser times, especially when it goes ‘viral.’ But whether viral or not, it gives businesses insights on how to make their content, marketing or otherwise, suit their audiences better.

b. It Optimizes Your Mobile Email Campaign

In general, only an estimated 24% of recipients worldwide open their emails, according to a 2015 to 2018 survey. This figure continued to drop to 21.3% in 2020. The same source also discovered that around one in every five marketing emails fails to reach subscribers for various reasons. Asia has the lowest rate of 66%, and Europe has the highest among all regions at 86%.

This is terrible news for companies that utilize email marketing in their strategies. Luckily, open rates for email through mobile phones are higher at around 50%, according to HubSpot. In addition, 73% of millennials want to communicate with certain brands via email, while 35% of professionals access their inboxes through their phones.

c. It’s Highly Customizable

Companies can customize their campaigns to ensure inclusivity while targeting the right audience. Generally, advertisers choose methods based on their goals, targets, niche, and budget. But they can also utilize mobile marketing methods to boost their campaign’s success, as with email, social media, and content marketing.

Regardless of the methods chosen, mobile marketing enhances the ability to craft more personalized messages, increasing the chances of engagement and conversion. When prospective clients receive customized messages and notifications from a brand, they feel more valued and heard—eliciting a positive impression of the brand.

d. It’s Cost-Effective

Unlike traditional marketing strategies, mobile advertising methods entail lower costs overall. There are several options to choose from, and you can customize them based on your budget and the results you want to achieve. There’s no one-size-fits-all budget recommendation for mobile marketing.

For instance, voice and SMS marketing only costs a fraction compared to radio and television ads. The same holds for email marketing campaigns, which can generate USD$36 for each dollar spent, according to digital marketing service provider WebFX. The same firm states that companies, on average, pay USD$1,000 monthly for such a marketing strategy. In addition, pay-per-click (PPC) ads can cost businesses up to USD$10,000 per month, with average costs pegged at USD$3.12 for 1,000 impressions or clicks.

Companies utilizing mobile app marketing spend USD$1,000 to USD$5,000, depending on the scope of work needed, including App Store optimization practices that boost the app’s search results ranking.

e. It Helps Your Business Rank Higher On Search Engines

Fierce competition in the digital realm makes it challenging for brands, especially the smaller ones, to be heard. Companies need to have a unique and valuable proposition to stand out. Additionally, they must employ proven search engine optimization (SEO) methods to stay on top of the results page.

Mobile marketing can help boost your site’s or webpage’s online visibility if you’re on various platforms. And as search engines consider numerous factors in ranking a page, it helps to have a comprehensive marketing strategy that covers most marketing tools such as social media, content, paid advertising, and many others.

f. It Makes Performance Tracking Easy

As with other digital marketing strategies, it’s easy to track your campaign’s performance with mobile marketing. Metrics like clickthrough rates (CTR), cost per click (CPC), and cost per lead (CPL) are essential factors to look at when evaluating your marketing strategies.

CTR lets you gather insights into how users respond to your ads, listing, and keywords. CPL measures the costs of generating leads from mobile marketing ads, while CPC indicates how much it costs to get a click from your ads.

By measuring how your mobile marketing messages impact your audience, you can decide which strategies work and which ones need improvement to get the desired results.

The Takeaway

Mobile marketing isn’t a one-off activity. Because of digital marketing’s nature, trends often change, making it imperative for businesses to adapt their strategies constantly.

In some aspects, running a campaign is similar to operating a business: you’ll never know what makes your product tick unless you put it out, review and monitor its performance, and fine-tune it based on market response and needs. Simply put, companies must learn to be valuable, relevant, and highly adaptive to achieve long-term mobile marketing success.

The post How Mobile Marketing Benefits Your Business appeared first on Technology News & Trends.

This is essential because reportedly, 68 per cent of people begin their search for information on popular search engines. Since 75 per cent of them never go past the first page of a search engine, it’s essential to hire an SEO content writer who will make your site stand out.

Are you looking for an exceptional SEO writer for SEO content optimization? If so, here are seven questions to ask during your interview.

Do You Understand the Contrast Between Content and Copy? When sites have something to sell, they want content that focuses on SEO marketing. This requires knowing the difference between content and copy.

Content is longer pieces like blog posts and eBooks. Copy features shorter things like landing pages and ad copy that will draw the reader to the site. An SEO content writer knows when both options are necessary.

1. Do You Offer Keyword Research Strategies?

Keywords are what help people to easily find your post when it comes to a particular topic. Individuals who are strong SEO writers will be familiar with platforms like Semrush (it analyzes traffic) and Google’s Keyword Planner (it shows what keywords work).

2. Can You Use Keywords Seamlessly?

Keywords are essential in getting your content seen. But if keywords don’t read seamlessly throughout your content, it will be difficult for people to enjoy your posts. SEO content creation is about using keywords well, not just making sure they’re included.

3. Ask an SEO Content Writer: How Do You Optimize Your Content?

Say that you need a business profile for Google. Getting your content noticed is the name of the game. That’s why it’s essential to ask about content optimization. This includes things like:

• Publishing relevant content
• Creating good headers
• Knowing what keywords will work
• Using alt tags
• Adding relevant links throughout the copy

A solid SEO content writer will be familiar with all of this. It will come naturally to them.

4. How Good Are You at Proofreading?

An SEO writer is going to be clear and concise with their content. They’re also going to have good grammar and minimal errors. Grammarly (an editing app) is popular but not perfect. Choose a writer who self-edits well.

5. What Are Some of Your Favorite Blogs?

Did you know that businesses that publish blogs regularly drive 350 per cent more traffic to their site than those that don’t? Knowing a prospective writer’s favourite blogs can reveal a lot, especially if you want someone specializing in a particular industry.

6. How Much Do You Charge?

Excellent SEO writing doesn’t come cheap. For a great search engine optimization blog, you could pay between $100-1,000. That’s why you should also ask what an SEO content writer charges for their SEO content creation.

Our Site Offers Lots of Great Information

Now you know how to find the perfect SEO content writer for your business. If you’re curious about other business and marketing topics, check out our other articles. We have many articles to keep you informed on the latest news and trends.

The post 7 Questions to Ask Before Hiring an SEO Content Writer appeared first on Technology News & Trends.

It’s easy to contact warm contacts, but how many of those do you have on your list?

Savvy B2B marketers know that if they want to achieve tremendous success and boost company revenues, they need to include cold outreaches in their program.

Cold outreaches involve reaching out to companies you have zero relationships with. 

The intention? 

Build relationships, foster trust, and eventually pitch your solutions to them. The massive pool of potential clients means more opportunities to make sales.

If you want to put your expertise to the test and maximize cold outreach strategies, read on. We’ve outlined several tactics worth considering.

1. Cold Calling

It’s hard to talk about cold outreach and not mention cold calling. 

This strategy capitalizes on voice conversations to build connections in a world where exchanges and transactions can stay dangerously remote. 

The results are easy to discern—either you’ve convinced the listener to move forward, or they want nothing to do with you. 

Best practices include

• Aim to learn. In the face of the pandemic, your prospects’ needs and priorities have probably changed. Rather than going into sales mode the moment you get them on the line, listen to their needs. It will help you improve your pitch and message.
• Get your targeting framework looking good to minimize rejections. Think about the company’s size and location and your ability to deliver solutions that suit them. Consider their challenges, the answers they’ve used in the past, and your key differentiators.
• Craft your script. With everything you’ve learned—mindsets and processes, it’s time to craft a script that elicits Interest and shows a genuine understanding of the customer’s pain points.
• Leverage sales triggers. Companies expand, relocate, merge, and sometimes get affected by newly implemented legislation. Look out for situations that open opportunities for making sales, package your value proposition, and reach out.

2. Email Marketing

From boosting brand awareness to solidifying relationships, generating leads, and announcing product launches or upgrades, email marketing has tons going for it.

The challenge lies in ensuring your message gets to the right prospects. Since the audience you’re targeting doesn’t know you, it may prove a tad bit difficult to get their attention.

How do you do it? 

• Build a credible contact list. You have two options here. You can work your way into people’s inboxes by sharing practical and helpful information online and requesting them to subscribe. Or you can partner with a professional agency that can deliver accurate custom lists speedily.
• Use concise but catchy subject lines. They are the first thing prospects see when an email hits their inbox. Avoid misleading subject lines that say one thing but the body of your email another. While doing so can temporarily bump up your open rate, people don’t like being misled and may mark your email spam.
• Share your value proposition. Tell them why you’re reaching out to them (makes the email feel exclusive), what you can do for them, and how they stand to gain from the relationship. Share examples of other brands that have benefited from working with you. 
• Include a CTA. Once you’ve shared your value proposition, tell them what to do next. If you want to schedule a call appointment, link your calendar in the email and let the reader choose an ideal date and time. For business inquiries, let your CTA be a yes/no question.

3. LinkedIn Messaging

With LinkedIn outreach, you’ll be sending connection requests to contacts whose overall profile fits your ideal customer. 

Once you connect with your target contact, you can turn to emails or use instant messaging (when they are online) to communicate and build your relationship.

Consider the following practices to make your outreach effective:

• Focus on crafting quality messaging. If you blast message after message to multiple connections, you’ll probably not elicit any response. Look for common ground to initiate conversations and ensure your message appeals to their situation. 
• Avoid selling immediately. Connecting with other LinkedIn members and immediately bombarding their inboxes will spam-like messages is a no-no. You’ll be pushed to the corner and ignored completely.
• Make your profile attractive. Use a professional photo, link to your website, and use simple words in your bio to explain the value you can offer customers. 
• Seek to make more connections. According to LinkedIn, pages with at least 150 followers enjoy higher opportunities for growth. Join industry-relevant groups, connect with influencers and professionals, and publish valuable content to attract connections.

4. Virtual Events

Webinars, conferences, summits, and Twitter chats are excellent examples of virtual events you can incorporate into your cold outreach strategies. 

Done well, these events will help position you as a thought leader and onboard new leads or followers.

Here are top practices for attracting attendees:

• Understand your audience. Narrow to specific audiences, then focus on what they want to achieve and how your offerings align with their goals. Consider their struggles, topics of Interest, and the best sessions for their needs, e.g., panels, breakout rooms, and keynotes.
• Partner with keynote speakers. Identify keynote speakers in your industry and invite them to your event. Their loyal followers will probably attend the event without you expending too much effort. As these followers listen in, they are likely to convert and become your followers.
• Generate hype. Give people a reason to attend—what will be the most significant takeaways? Then, toot your event on social networks, newsletters, and email campaigns.
• Make the event interactive. People get distracted or bored quickly when they are just spectating. If you want to keep them interested, consider adding some interactivity to the sessions like live polls, quizzes, Q&As, or chat rooms. You can analyze these interactions, later on to know the audience better.

5. Creating Lead Magnets

This not-so-secret tactic is a touchpoint B2B vendors can use to reach potential customers and understand their needs and preferences. 

The lead magnet is stuffed with value and offered freely to compel audiences to exchange their contact information for it. Vendors then use the information to maintain touch with these audiences, build trust and win them over.

Your lead magnet needs to meet the following criteria:

• It must address the real problems your audience faces. People are interested in things that help clarify their issues and provide solutions. 
• It must demonstrate expertise. It doesn’t show much knowledge if you’re saying what everyone else is saying. The lead magnet must show in-depth knowledge and understanding of your industry and those you serve.
• It downloads instantly. Ever tried to access free content after providing the relevant details only to receive nothing but later get bombarded by emails from that vendor? I know many (myself included) who unsubscribed immediately.

There are tons of lead magnets you can create, depending on your industry. Top examples include resource lists, tool kits, calculators, research papers, case studies, free trials, webinars, educational videos, and quizzes.

The post From Cold Calling to Email Marketing: Cold Outreach Strategies to Boost Lead Generation appeared first on Technology News & Trends.

However, the field of SEO changes frequently, and there is always something new that you have to think about. Knowing what these things are in advance will help you know what you need to do.

Here are several SEO trends that you ought to know about in 2022.

1. Long-Form Content

Having well-written content is a must for a brand in today’s online world. For instance, it isn’t enough to merely post blog articles regularly; they also need to be researched and written well enough to attract and interest readers and satisfy their needs.

In 2022, there will be greater emphasis on the length and detail of articles and how they convey the information. Blog posts of over 2,000 words show up more often in search results and sometimes rank higher than shorter articles.

2. Content Framework

Organizing your content the right way will help your site do better in search in 2022. Whereas in previous years, websites might have had a page optimized for each keyword they wished to target, this practice is seeing a decline recently.

Websites that are doing well use a framework that helps organize content and keywords to make it easy for Google and searchers to find them.

If you are unsure how to do this, SEO companies such as Mr. SEO, an Essex-based SEO agency, can help you.

3. Accessibility To Everyone

Both Google and Bing have adopted new ways to help make content more accessible. This can include transcribing blog posts, a sound amplifier, and more. These and other features ensure that people with disabilities can still access content and get the information.

The aforementioned major search engines rank websites with accessibility tools higher than those that lack them, so this could be a key trend to look out for in 2022.

4. Enhanced User Experience

Google has been looking at how websites work on mobile devices for some time now. It has been a staple of new builds that must be optimized for mobile search and desktop computers; however, this is a growing area.

In 2022, you should be looking to ensure that your website’s videos, images, and speed are maintained and responsive. The bounce rate of your website is going to be an essential factor, as people won’t stick around if your website takes a while to load.

Speeding up your website can be a relatively simple task while profoundly affecting your search rankings and the number of people who click on your search results.

Conclusion

The above are just some of the SEO trends to look out for during 2022.

One of the keys to ranking highly in search results is having good content that answers a person’s question comprehensively and logically – and when you partner with the right SEO agency, you can help to maximize your site’s chances of the most significant possible impact online.

The post SEO Trends To Look Out For In 2022 appeared first on Technology News & Trends.

WordPress makes up the lion’s share of these numbers, with around 65 percent of all CMS websites built using this software. Drupal’s 2 percent may seem fairly small by comparison but that still equates to over 1.5 million sites. 

Numbers aren’t everything, of course. There’s no point in choosing the most popular CMS platform if it doesn’t have the functionality and features to meet your development needs.

So, when deciding on CMS software, what factors do you need to consider? What features should you be looking out for? And out of Drupal and WordPress, which is better positioned to meet your needs? Read on to find out!

1. The quick guide to CMS

Before we get too deep into the comparisons, let’s first estawebblish what a CMS is.

CMS stands for the content management system, a type of software that enables developers to quickly and efficiently build functional, secure websites. Before the invention of the CMS, websites had to be built from scratch using code. This was a very time-consuming process that required intensive skills and resources.

Without getting too technical, a CMS is made up of a front end and a back end. The front end is the interface that people interact with when they visit your website. The back end is where all the code is stored.

The back end of a CMS is a user-friendly interface that makes adding, removing, and editing content extremely easy. Before the development of CMS platforms, even these easy tasks required in-depth knowledge of code. Now, anyone, from the marketing intern to the IT team leader, can quickly update a website. 

2. Factors to consider

While most CMS platforms are built around this basic structure, there can be quite significant differences in the types of features offered.

Some, like WordPress and Drupal, pride themselves on being suitable for all users. Others are built for specific purposes. Kentico, for example, is often the CMS of choice for e-commerce sites.

When choosing your CMS platform, consider the following factors:

a. Price:

Some CMS platforms — like WordPress — are completely free. You’ll need to pay a developer to do the work, but the software itself won’t cost a thing. Others, like Kentico, are closed source, meaning you will have to pay a license fee. There are usually added advantages to this, like having access to increased customer support.

b. Native vs. third-party plugins:

Some CMS platforms come packed with a range of features that have been developed by the software company. Others require you to download what are known as third-party plugins — as the name suggests, software created by a third party.

The latter can come accompanied by a range of security issues, depending on where you source your plugins from.

c. Permissions:

One of the main advantages of using a CMS is that multiple people can be working on the back-end of your site at one time.

Both the marketing and design teams can be making changes simultaneously. Check how many users your chosen platform supports and whether you can set restrictions to protect certain areas of your site.

d. Third-party integration:

Your website is not a standalone entity. To provide value to your customers and in turn, gain as much information as possible from them, you need to be able to integrate your website with third-party applications. Make sure your CMS supports this. 

3. WordPress: pros and cons

WordPress’s widespread popularity signals that it’s suitable for most users, particularly those with basic development needs. Pros of this CMS platform include:

a. Ease of use:

WordPress is known for being incredibly user-friendly. Its interface is quick to learn and with so many users out there, you can quickly find the answer to any question you have. 

b. Price:

As mentioned, WordPress is open source, meaning the software is completely free.

c. SEO functionality:

Even the most basic websites built using WordPress tend to be very SEO friendly. It comes with a range of tools that will help you build your presence online.

In terms of cons: some criticize WordPress on the basis that you may need to use a significant number of third-party plugins to build your site. Others claim that certain themes or plugins tend to hurt website speed. These types of problems can generally be navigated by hiring a professional team that provides web development services. 

4. Drupal: pros and cons

We now turn to Drupal. Although occupying a far smaller piece of the CMS pie, there are still several high-profile websites that have been built using the software, details of which can be found on Drupal’s website. 

Pros to using this CMS include:

a. Scalability:

Drupal is often touted as the best choice for websites that currently (or will one day) require a lot of power. It may require slightly more technical knowledge to navigate but once you (or your Drupal development agency!) gets the hang of it, you can easily create a website that grows alongside your business.

b. Customization:

Being open-source software, Drupal offers endless customization options.

c. Multilingual:

Got team members all over the world? No problem; Drupal can be accessed in over 100 different languages.

As for the cons: the main criticism of Drupal is the fact that, as mentioned, it can take a little while to get your head around. Of course, this won’t be a problem if you’re working with a professional Drupal development agency!

5. The answer?

So, the question remains: in 2022, should I use WordPress or Drupal to build my new website? Well, we recommend speaking to a professional web development services company.

Truth be told, for most websites, either Drupal or WordPress will do the job nicely. However, if your site has particular requirements or needs functions that are slightly left of center, it’s best to get a professional recommendation. 

The post Drupal vs. WordPress: Which Should You Use in 2022? appeared first on Technology News & Trends.

That’s precisely what is happening now with the arrival of highly advanced, AI-powered chatbots to social media platforms that count their members in the billions. The consequences of this fusion of technologies are already being felt, and innovative businesses are rushing to take advantage.

1. The Emergence of Conversational Marketing

Internet marketing has advanced in leaps and bounds from the early days of e-mail campaigns and banner ads. Today, trademarks can enter into a much deeper interaction with their customers thanks to social media and instant messaging applications.

This approach is often defined as conversational marketing, and it is decentralized, highly personalized, data-driven, and customer-centric.

Using organic conversations, marketers can find out more about the demands of the marketplace, acquire direct feedback on their products and services, and streamline the sales process, among other objectives.

Since conversational marketing doesn’t require any mass media campaigns to be effective, it is often less expensive than strategies relying on traditional channels.

2. Automation as A Way to Handle Huge Volume of Contacts

The most severe obstacle standing in the way of marketing success on social media is the enormous volume of communication that must be processed quickly.

Social media allows brands to considerably build up their follower count and expand beyond their immediate geographic area, but sustaining this pace can be difficult due to the limited workforce available to manage the incoming information and provide timely responses.

The need for automation is quite glaring, and at present, there are very effective tools for conversational marketing that can quickly solve this problem. With AI-driven chatbots, marketers finally have a way to simplify interactions with customers while providing the same level of service and reducing the backlog dramatically.

3. Unmatched Versatility and Possibilities for Customisation

Social media chatbots were explicitly designed to maintain natural conversations without direct human supervision, and they are compatible with all major online platforms, including Instagram, Facebook, Twitter, and many more.

Chatbots can be programmed for the tasks they are expected to perform based on the objectives and values of the brand, and they deliver a personalized experience far beyond any ads can offer.

Incredibly, such a simple technological construct can achieve many different things and adapt to a wide variety of real-time requests.

The impact of bots is amplified by the network effect, with large platforms providing a very conducive environment for direct communication on a mass level.

4. Harnessing the Power of the Web through Strategic Use of Chatbots

Social media chatbots may indeed be a marketer’s dream, but success still requires a logical and realistic plan to be made in advance. Just adding a bot to your page isn’t guaranteed to improve revenues or even contribute to online popularity unless there is a clear and consistent strategy in place.

Since bots can serve in many different roles, they can execute multi-step campaigns that respond to inquiries, provide relevant information, and direct the potential customers towards the point of sale.

With chatbots, companies of any size can engage in global expansion and undertake ambitious projects that would be next to impossible without automation.

On this quest, companies can count on professional assistance from technology partners to formulate winning strategies that maximize the benefits provided by social chatbots.

The post Why Social Media Chatbots Are a Marketer’s Dream? appeared first on Technology News & Trends.