This article explores the profound impact that new technologies, including QR code, have had on digital marketing and how businesses can leverage them to stay ahead in an increasingly competitive marketplace.

Enhanced Data Analytics:

One of the most significant contributions of new technology to digital marketing is the ability to gather and analyse vast amounts of data. Advanced analytics tools provide valuable insights into consumer behaviour, preferences, and trends, allowing marketers to make data-driven decisions.

By harnessing the power of data analytics, businesses can refine their marketing strategies, optimize campaigns, and personalize customer experiences to a greater extent.

1. Artificial Intelligence and Machine Learning:

Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in digital marketing. AI-powered chatbots, for instance, enable businesses to provide instant customer support and enhance user engagement.

ML algorithms help marketers automate tasks, segment target audiences more effectively, and deliver personalized content in real-time. By leveraging AI and ML, businesses can streamline operations, improve customer satisfaction, and drive conversions.

2. Influencer Marketing and Social Media:

New technologies have transformed the landscape of influencer marketing. Social media platforms provide a powerful channel for businesses to collaborate with influencers, leveraging their reach and credibility to promote products or services.

With the help of advanced tracking tools, marketers can measure the impact of influencer campaigns and gauge their return on investment (ROI). This technology driven approach has revolutionized the way brands connect with their target audience and build brand awareness.

3. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies have opened up new avenues for immersive brand experiences. By integrating AR and VR into their marketing campaigns, businesses can engage customers in interactive and memorable ways.

For instance, AR applications allow users to visualize products in their own environment, creating a virtual try-before-you-buy experience. These technologies have the potential to enhance customer engagement, boost conversions, and provide a competitive edge in the marketplace.

4. Voice Search and Smart Devices:

The rise of voice search and smart devices has transformed the way consumers interact with brands. Voice-activated virtual assistants, such as Siri, Alexa, and Google Assistant, have become integral parts of people’s daily lives.

Marketers need to optimize their digital content for voice search to ensure visibility and relevance. Moreover, businesses can leverage smart devices to deliver personalized recommendations, offer convenient purchasing options, and provide seamless customer experiences.

Conclusion:

The impact of new technology on digital marketing cannot be overstated. It has revolutionized how businesses reach and engage with their target audience, providing unprecedented opportunities for growth and innovation. By embracing these new technologies, businesses can stay ahead of the competition, enhance customer experiences, and drive tangible results.

However, it is crucial for marketers to stay updated with the latest trends and adapt their strategies accordingly to harness the full potential of technology in the ever-evolving digital marketing landscape.

Remember, technology is not a standalone solution but a powerful tool that, when combined with strategic thinking and creativity, can pave the way for digital marketing success in the digital age.

The post The Impact of New Technology in Digital Marketing appeared first on Technology News & Trends.

Unsure what we mean by that? That’s OK, you’re not alone! Here we will take a good look at what page speed means, and why you should be paying attention to it…

1. What do we mean by ‘page speed’?

Your page speed is, in essence, how long it takes for your page to load when someone clicks on your link, or a browser requests it. Some algorithms will count this as the ‘time to first byte’, or how long it takes for the browser to receive the first byte of information.

More often, it refers to the time it takes for your page to load in its entirety, or almost entirely barring files like videos that may take a little longer.

2. Why is page speed important for your business?

Your page speed can play a role in your rankings on search engines like Google, which lists page speed among the many criteria considered by its algorithm. While Google counts page speed among its ranking factors, how much it counts is constantly changing, and isn’t as important as overall customer experience.

Your overall customer satisfaction will be impacted by how quickly or slowly your page loads. Studies have shown time and again that a lot of people will not wait for content if it is too slow. The question remains, how slow is too slow?

Your digital marketing company should be able to help you get your page speed up to the appropriate levels and improve your SEO in Dubai.

Google and other search engines also offer a service that measures your speed so you can easily check that you meet the minimum required level, and then you can make the necessary improvements from there.

3. How can you improve your page speed?

There are many components and factors that can be acting to slow down your page speed, including:

• Images (compress them)
• Hosting (invest in quality hosting)
• Plug-ins (consider losing a few non-essentials)
• Content (cut the fat)
• File requests
• Excessive redirects

If you are looking to improve your page speed, consider each of these in turn and work to eradicate the issues holding you back.

Compressing your images is one great way to speed up your loading time, as is combining your files to minimise requests. You should also consider your page speed on mobiles as well as desktops as this can be a huge factor today.

How you host your site can be one of the biggest ways to improve your page speed, by changing to a better company. Many cheaper hosting sites involve shared servers that can crash or slow dramatically at busy times.

Opting for a dedicated server or something more reliable can seriously improve the loading time for your page – and thus the likelihood of your website visitors sticking around long enough to make a purchase.

Final thoughts

Page speed, or the time it takes for your page to load, is an essential factor in the success of any online business. A slow page speed can impact your SEO, but more importantly your customer experience will be negatively affected if you aren’t fast enough.

Take the time to check your page speed and see how the right marketing company can help you to improve your speed, and your overall customer experience, today – and be quick about it!

The post What Is Meant By ‘Page Speed’ And How Important Is It For An Online Business? appeared first on Technology News & Trends.

Search engine optimisation (SEO) is a key component of any successful digital marketing strategy, and it has gone through several major transformations over the years. As technology advances, so do SEO practices — and they’ll continue to do so in the future.

Although it may seem too early to guess what SEO strategies will dominate in 2023, there are already some trends we can look at that may give us an indication of what the future holds when it involves SEO. We have explored these in greater detail below.

1. What Does SEO Stand For?

SEO stands for Search Engine Optimisation, which is the process of optimising a website or web page to improve its visibility in search engine results.

This involves using various techniques such as optimising content, researching keywords, building links, and more to help your website rank higher in search engine results.

SEO is an integral element of any digital marketing strategy, as it helps to ensure your website is seen by potential customers.

2. How Might SEO Change In 2023?

As 2023 gets underway, there are a few trends that are emerging, and which suggest adaptations in the way that SEO is used and employed. Three of the main changes on the horizon include:

a. Increased Focus on Voice Search

Voice search is becoming an increasingly popular tool, and this is a trend that looks set to increase in popularity, as the technology grows ever-more sophisticated.

As a result, SEO strategies will need to be adapted to accommodate voice search queries, which are typically longer and more conversational than traditional text-based searches.

To stay ahead of the curve, businesses should focus on optimising their content for voice search by using natural language and long-tail keywords.

b. Increased Focus on Mobile Optimisation

Mobile devices are a key part of our everyday lives, and this shows no sign of disappearing any time soon.

Businesses need to adapt and respond to this, and this means that more SEO strategies will need to be adapted to accommodate mobile users.

So, optimising websites to make them suitable for mobile devices is crucial, as is ensuring that content is easily accessible on smaller screens, and that page loading times are as fast as possible.

c. Increased Focus on Local SEO

Local SEO is becoming increasingly important, as businesses look to target potential customers in their local area, and seek to uncover new business opportunities right on their doorstep.

This means that businesses need to ensure their websites are optimised for local searches and that they are using the right keywords and phrases to attract local customers.

Businesses should also be utilising other local marketing strategies, such as local listings and reviews, to ensure they are visible in the local search results.

3. How Does SEO Benefit Businesses?

So, just why should you bother with all this? Well, SEO can offer a significant benefit to businesses in a number of ways, and the main ones include:

a. Boosting Visibility and Traffic

The biggest advantage that SEO can offer businesses is a serious boost to their visibility and traffic. By optimising your website for search engine results, you can ensure it is seen by more potential customers, which can lead to an increase in website visits and conversions.

b. Improving Brand Awareness

SEO can play a key role in helping to improve brand awareness, as it helps to ensure that your website is seen by more people. This means that more people will become familiar with your brand, which can lead to increased loyalty and trust in your business.

c. Increasing ROI

Using SEO intelligently can also help increase the return on investment (ROI) of your digital marketing efforts. By optimising your website for search engine results, you can ensure that more people are seeing your website, which can lead to an increase in sales and profits.

d. Helps Set You Up As An Expert In Your Niche

SEO can also help to set you up as an expert in your niche. Implementing SEO methods effectively can help ensure that more people are seeing your website, which can lead to increased trust and credibility in your business.

This can help to establish you as a leader in your industry, and make it easier for potential customers to find the information they need.

Final Thoughts

SEO is an ever-evolving field, and it’s important for businesses to stay up to date with the latest trends and techniques – this will help you to stay ahead of the competition, and give your customers everything they need.

Still confused? Then why not reach out to a reputable SEO consultancy in Essex, and get your SEO campaign up and running in no time?

The post 3 Ways SEO May Change In 2023 appeared first on Technology News & Trends.

Big companies have entire marketing teams and budgets for advertising and hiring renowned digital agencies. Start-ups and small businesses, on the other hand, have a lot of enthusiasm, willingness to learn, and maybe budget for outsourced SEO services.

Needless to say, the forces are not evenly distributed in this battle. 

However, a lower starting position is not a reason to lose hope. The Internet has enough space for all, and with the right SEO strategy, your small business will prosper and grow.

Keep in mind that SEO success doesn’t come overnight. Before seeing the first results, you might have to follow SEO practices for up to 12 months, depending on the competition. Although slow, SEO results are long-lasting and stable.

The right time to start with SEO is today, and in this article, we’ll teach you how to implement a ten-step SEO strategy for small businesses. 

Let’s give it a go and start with a brief introduction to SEO!

1. What is SEO?

Search engine optimization (SEO) is the process of optimizing a website to meet Google’s ranking criteria. It functions pretty simply:

[Source: nhancedigital]

Your target audience searches the web using keywords relevant to their search intent. If you use those keywords in your website and optimize it to earn Google’s sympathies, over time, you’ll climb a ranking ladder. 

Optimizing is the key. SEO can be divided into on-page, off-page, and technical optimization, and each is equally important.

• On-page SEO deals with content and optimization of webpage elements.
• Off-page SEO deals with backlinks, guest posting, social media, and other aspects that are out of the website but impact rankings.
• Technical SEO is in charge of the technical elements of the website: loading speed, audits, tracking performances, and others.

Combined, all three aspects contribute to an SEO strategy that boosts conversions.

2. How SEO Helps Small Businesses Thrive?

As a small business owner, you’re probably wondering why you should prioritize SEO before pay-per-click (PPC) ads, social media, or other marketing methods that deliver instant results.

First of all, if your budget allows, you should combine SEO with different marketing strategies – email, PPC, or social. Together, they will boost traffic and bring measurable results faster. Still, if you have to choose only one, our voice goes to SEO.

[Source: belvg]

PPC ads are effective and get instant results, but they incur bigger expenses and require constant monitoring and adjusting. 

Social media marketing uses the same PPC principle and requires a considerable budget and frequent retargeting.

You’ll have to wait 6 to 12 months to see SEO results, but once you achieve them, they will be here to stay and bring constant traffic and revenue, with occasional slight adjustments.

Also, an important note – SEO attracts customers already looking for your products or services, typing your keywords into the search engine’s search box. All you have to do is optimize your content and website performance and reach out to your target audience.

3. 10-Step SEO Strategy for Small Businesses

Here is a ten-step SEO strategy that will exponentially grow your small business!

a. Set Your Goals

What is your business goal? Without knowing it, it’s hard to track the progress of your SEO campaign and adjust it to be more successful.

Here are some of the possible business goals for small businesses that could give you an idea of what you are after:

• Spread brand awareness
• Introduce the market with your offerings
• Get more people to subscribe to your newsletter
• Generate more leads
• Increase sales

Be precise and concrete. Without SEO goals, you’ll wander in the dark.

b. Research Keywords

Keywords help users find your business on search engine result pages (SERP). Think about words you would associate with your products or services. How would you look for them online?

Those are your keywords.

Instead of wasting time on one-word searches with huge search volumes, find long-tail keywords that consist of three or more words. Long-tail keywords will let you target a narrower audience already trying to find your offerings. This audience is ready to convert, aka purchase.

Use keyword research tools like Ahrefs Keyword Generator, Moz Keyword Explorer, or SemRush Keyword Overview. 

If you’re looking for a free yet effective option, try Google Keyword Planner.

c. Create Unique Content

Once leads come to your website, you cannot let them leave without seeing what you offer. If you want to provoke your audience’s interest, the best way is with the content.

Create helpful content that provides detailed information about your products, services, business goals, company… everything you think an average customer would like to know.

Content is where you will implement keywords, but use them modestly. You might be tempted to stuff keywords everywhere possible. Don’t. You won’t trick Google into ranking your pages higher – all you can get is Google’s penalty.

Publish content to your blog (websites with blogs generate 68% more leads) regularly – at least once a week. Concentrate on quality, not quantity.

A good content strategy can position you as an expert in your niche. That prestigious title brings benefits – more organic traffic, effortless external links, better rankings, higher domain authority, and many others.

d. Optimize Important Page Elements

Use keywords not only in your content but also in:

• URLs
• Title tags
• Meta descriptions
• H1 headings
• H2s and H3s headlines
• Image descriptions and alt text
• Categories

Optimized content increases the chances that your small business will rank higher in SERP and the likelihood that customers will find it easier.

e. Interlink Your Articles

Interlinks help create a positive user experience and lower bounce rate (users quickly abandon your website). If you properly interlink relevant content, users will spend more time reading one article after another (look at step 3 and create quality content) and get more interested in your products or services.

Interlinks aren’t just important for users – they also increase your rank for particular keywords and help Google’s crawlers index all your pages.

f. Earn External Links

If you become an industry leader, you won’t have to ask for external links; other websites will link to you daily because you’ll be considered an expert on the given topic. However, becoming an expert requires a lot of time and work, and you need backlinks ASAP.

External, inbound, or simply backlinks are links that other websites direct toward yours. If a sender has a strong website with a high authority domain, he will pass link juice to you. Link juice equals authority; it signals to Google that your website is valuable and trustworthy.

The more backlinks you get, the better your website will perform. 

Avoid questionable link-building practices because they can get you penalized.

g. Share Your Content on Social Media Platforms

People spend a great deal of time browsing social media feeds and following their favorite brand profiles to be up-to-date with current offerings. Also, people use social media platforms to interact with their favorite brands and to shop. 

[Source: creativeinferno]

Your customers will probably look for your brand’s page on Facebook and Instagram, the most visited social networks, so you better be there.

If your budget allows, consider enhancing your SEO strategy with social media marketing (SMM). Platforms like Facebook provide accurate demographic targeting so that you will easily reach your future customers. Important info – the Facebook ad can reach up to 2.11 billion users! That is the chance you shouldn’t miss.

h. Chech Your Website’s Loading Speed

Small or large, every business website should have a fast loading speed. 

Slow loading ruins the user experience and is among the leading reasons for the high bounce rate. If your website takes too long to load, customers will go to other websites. 

The optimal loading speed should be between one and two seconds.

i. Work On a Responsive Design

Almost 60% of all web searches are performed on mobile devices, and regarding food and beverage categories, that number rises to 72%. In the future, the number of mobile internet users will grow, which is why your website must be mobile-responsive. 

Mobile responsiveness will improve the user experience; web design will adapt to the user’s screen size and orientation and adjust the layout on a given page. 

Mobile-friendliness isn’t significant just for users; Google considers it one of its ranking factors!

j. Track Your Results

Use SEO tools, such as Google Analytics, Google Search Console, Ahrefs, or Moz (dozens of valuable tools are available), to measure SEO performance.

You’ll get valuable information on how users find your website, how long they stay on it, how many pages they go through before leaving, and more.

This information will help you adjust your SEO strategy, target different audience groups, get new content ideas, and include new keywords. You’ll meet your goals faster and more efficiently.

4. SEO Strategy for Small Business: Final Words

SEO can bring many long-lasting benefits to small businesses: 

• Increased website traffic
• Greater brand awareness
• Longer dwell rate
• Lower bounce rate
• More leads
• More conversions 

All you have to do is start following a carefully crafted SEO strategy that optimizes on-page, off-page, and technical aspects of your website.

If this 10-step SEO strategy looks overwhelming, consider getting outsourced SEO service help, like branding services in San Francisco by Digital Silk. An outsourced SEO agency or a freelancer will be a comprehensive solution for all your digital marketing business goals.

The post How To Build a Successful SEO Strategy That FbrandBoosts Conversions for a Small Business appeared first on Technology News & Trends.

This post offers suggestions on how to locate employment in web development in 2023. By using some of them, you can create cutting-edge web solutions. Consequently, let’s begin straight now.

Who is a Web Developer?

A web developer’s job is to create websites. Along with making sure the website is visually appealing and easy to navigate, many web developers are also in charge of the performance and capacity of the website.

Types Of Web Developers

The 3 main categories of web developers There are back-end developers, front-end developers, and full-stack developers. Some web designers also manage websites. Let’s look more closely at each of these positions.

• Back-end developers design the website’s layout and write, test the website’s code. They could also be in charge of managing access points for other individuals who need to manage website material.
• The visual components of the website, or the pages that users see and interact with, are the primary emphasis of front-end web developers (also known as the user interface). They use HTML and JavaScript to build real page layouts, add graphics, and enhance the website.
• Both the front-end and back-end development duties are handled by full-stack engineers. These programmers can build a whole website and may work for businesses without the resources to hire a huge website crew.
• Webmasters are essentially website managers. Their primary responsibility is to keep the website up to date and ensure that all connections and applications work properly on every page.

How To Become a Web Developer?

To work as an entry-level web developer, formal schooling isn’t usually necessary. While some web designers have degrees in computer science or website design, others learn how to code and build websites independently.

Even if having a degree will make you a more competitive applicant, a strong portfolio can go a long way in showcasing your talents to potential employers. You can also visit the Alma Better website to learn more about web development course with a placement guarantee. Here are some steps you could take to pursue a career as a web developer.

1. Build web developer skills

To demonstrate their capacity to meet website needs, web developers often need to demonstrate a certain set of talents to employers and clients. If you’re interested in a career as a web developer, you can focus on developing these skills to set yourself up for success.

Technical skills – Coding, Responsive design, Technical SEO, Version control, and Visual design

Workplace skills – Communication, Customer service, Detail-orientedness, Organization, and Problem-solving

2. Consider a degree in computer science or web design

Although a degree is not usually required to work in web development, having one can be very helpful. If you’re a student right now, some majors might be a better fit for your career goals than others (or thinking about getting a degree).

If back-end web development is more your style, take into account a degree programme in computer science. If front-end development appeals to you more than back-end development, you may choose to pursue a degree in web design or user experience (UX).

3. Take a course in web development

Working as a web developer does not always require formal education. The skills required can be picked up on your own. If you wanted to learn HTML, JavaScript, or CSS, you could enrol in a programming course and utilise what you learn to build your website.

By finishing an online web development course, you can improve your skills while working on development projects for your portfolio.

4. Build a portfolio of web development work

As a web developer, your portfolio is typically one of the most important sections of your resume. This group of projects shows potential employers your inventiveness.

The project types that most closely communicate to the work you wish to do should be designate. To illustrate your thought process, be careful to annotate any code you use.

5. Get certified

Obtaining certification might show prospective employers that you have the required abilities. Numerous both generic and vendor-specific options are available, including:

• Full Stack Data Science, AlmaBetter
• Full Stack Web Development, AlmaBetter
• Adobe Certified Expert (ACE)
• Microsoft Certified Solutions Associate (MCSD)
• Amazon Web Services (AWS) Certified Developer
• Zend Certified PHP Engineer

Future of Web Developer in 2023

Though it’s difficult to foresee exactly how web development will develop in 2023, numerous trends are likely to endure or grow in popularity, including:

1. Progressive Web Apps (PWA): PWAs are web apps that simulate using a native app and can be used directly from a browser without needing to be installed. As they offer many of the advantages of native applications with the added ease of being able to access them directly through a browser, PWAs are predicted to grow in popularity in the future.
2. Artificial Intelligence (AI) and Machine Learning (ML): Future web development is anticipated to place a greater emphasis on AI and ML, with more websites and apps adopting these technologies to offer individualised user experiences and boost user engagement.
3. Chatbots and Virtual Assistants: As they enable businesses to offer immediate customer care and enhance the user experience generally, chatbots and virtual assistants are becoming more and more popular in web development.
4. Single-Page Applications (SPA): Due to their ability to lower loading times and provide a pleasant user experience, SPAs are growing in popularity in web development.

Conclusion

With the advent of technology, web development is always changing. Even though we might not be able to notice this every day, it’s simple for us to look back and observe how things have changed.

However, given the industry’s rapid speed and, of course, the rivalry, it’s crucial to keep up with the most recent tools and technologies to perform at your peak level at all times.

The post How To Get a Job As a Full-Stack Web Developer? appeared first on Technology News & Trends.

For that reason, mobile devices are now considered essential tools because several digital marketing platforms are utilizing them. Potential buyers often search for products and services through their phones, reading customer testimonials and product reviews before making purchases.

Because of this, smartphones have pulled online sales and will continue to do so in the coming years, according to research and consultancy firm Gartner,

That said, businesses must create or refine their mobile marketing strategies to stay ahead of the competition. Forward-thinking entities have begun to do so, as mobile ad spending went over USD$240 billion in 2021, according to software company SEMrush.

This article explores the essential elements of mobile marketing: what it is, how it works, the different strategies you can use, and the benefits of an effective campaign.

1. Understanding Mobile Marketing

Mobile marketing is one of the many digital marketing strategies companies use to reach out and engage mobile device users, particularly smartphone and tablet owners. Marketing offers are quickly sent out to many users and categorized according to market demographics and targets.

Because of technology, numerous strategies are applied to mobile marketing, including ringless voicemail, which helps prevent marketing calls from being tagged as nuisance calls, and short messaging service (SMS) advertising. The necessity of these tools will be explained in the succeeding sections.

2. How Does Mobile Marketing Work?

Several factors may come into play for a successful digital marketing campaign. Of these factors, relevance and reach are among the most significant. Mobile marketing enables you to achieve these seamlessly, including many other elements.

Because smartphones and tablets are portable, mobile marketing is designed to exploit this to provide relevant, helpful, and targeted marketing messages to the user. Mobile advertising often relies on location-based and user-behavior information to increase the chances of a successful conversion.

For example, e-commerce and social media platforms use artificial intelligence to identify potential clients through their search history. Hence, a furniture buyer who has started searching for exquisite pieces of desks, beds, and tables will likely find more options through ads that pop up while viewing unrelated videos or checking messages from friends.

3. Types of Mobile Marketing Strategies

As with other traditional and digital marketing forms, businesses must craft an effective strategy for a successful mobile marketing campaign. Additionally, they need specific tools like a power dialer to send messages to more people without compromising efficiency.

Marketers have numerous options for generating leads and promoting conversions. Your choice as a business owner will depend on several considerations, including your objectives, industry niche, target market and demographics, and budget.

Below, you’ll find companies’ most common mobile marketing strategies in their campaigns.

a. Voice Marketing

Businesses using this mobile marketing strategy typically use pre-recorded messages to call their prospects and discuss offers. While some may consider this obsolete, voice marketing is a great way to connect with potential buyers personally. This method may appeal to older clients, as the younger generation will most likely prefer the next option.

b. SMS Marketing

As you may have guessed, this marketing technique involves sending text messages about promotional offers, exclusive deals, and other marketing or sales-related notifications.

This strategy requires information to be compelling and concise to be effective. Marketers attest to the efficacy of SMS marketing, as most phone users open their messages.

Industry estimates reveal that SMS clickthrough rates are higher than email marketing messages. Most time-bound offers are sent through this channel.

c. Social Media Marketing

Of the various digital marketing categories, social media is one of the most pervasive. That’s because of the staggering number of users glued to their phone screens daily. There are several types to choose from, and your business can explore these options, depending on the audience and niche. If you’re an artist or a photographer, it’s best to choose the most popular image-sharing app to show your works.

Social media channels are a great way to engage with your clients, increase brand awareness, and boost website traffic and conversions. When purchasing paid ads, these channels also provide targeted advertising by posting your campaigns to the most appropriate audience. That’s why most businesses maintain an omnichannel presence on social media platforms.

d. Mobile App-based Marketing

Mobile apps promote client engagement and build customer relationships more effectively than browsers and websites. Mobile apps are often viewed as more personal and secure than websites and search engines. With it, businesses can craft more personalized reminders to prospects or initiate other measures to boost lead generation.

The good news is that firms don’t have to hire developers to create a mobile apps. One of the most popular search engine companies has a platform enabling businesses to create ads that appear on third-party mobile applications. The world’s top social media channel also employs the same technique internally; promoted ads can be embedded into the platform’s news feed for broader reach.

e. In-Game Mobile Marketing

An estimated 2.6 billion active users are on their phones to play games regularly. As a business owner, you can tap the gamers’ market to sell products and services, especially if your company belongs to technology and other related sectors.

In-game marketing ads aren’t any different from others. They appear in the middle of the game, which, in truth, can be distracting but effective simultaneously. Companies often create videos, pop-ups, and moving images to communicate their marketing information or call-to-action messages.

f. QR Code Scanning

Quick response (QR) code scanning is one of the fastest ways to promote customer engagement. This mobile marketing strategy can be used in several ways and thus offers a lot of flexibility to companies.

In this scheme, users who scan the QR code using their mobile phones can be taken to the organization’s webpage and other digital marketing products. In some cases, it can be used to divert a user to the firm’s customer service page. They can also be used as shortcuts to requests such as service upgrades, product inquiries, and automatic mobile app downloads.

g. Location-Based Mobile Marketing

This strategy uses a global positioning system or GPS to gather users’ locations that digital marketers can use to provide relevant information and advertisements.

For instance, promotional ads and discount offers may appear on your internet-connected phone once you approach a favorite restaurant or any establishment you’ve done business with—prompting you and your friends or family members to avail of such offers.

According to Grandview Research, the global market value for this scheme was pegged at USD$ 62.35 billion in 2019, with a compound annual growth rate (CAGR) of 17.4% from 2020 to 2027. These figures indicate that more companies are using this method to provide value-added services to their consumers while increasing response and conversion rates.

h. Mobile Search Ads And Extensions

Users can also use popular search engines to find out more about local business listings and click on shortcuts enabling them to call or locate these establishments or ask for directions. Some firms can tap mobile ads based on a user’s image searches. Additionally, the search engine offers mobile site links, so it’s easy for consumers to switch to a mobile-friendly version of the webpage or landing page.

4. The Primary Business Benefits Of Mobile Marketing

Mobile marketing is effective largely because of its availability, accessibility, and speed at which businesses can reach out to users. As mentioned earlier, over 6 billion mobile phone owners actively use their phones for several hours daily. This is one of the most compelling reasons businesses must create and enhance mobile marketing strategies.

If you’re still on the fence about the benefits of using these methods, consider the following points:

a. It Makes Marketing Campaigns More Effective

Because users take their phones everywhere, there’s a higher chance of seeing your marketing messages through mobile devices. Additionally, a recent study on desktop and mobile phone usage has discovered that desktop internet usage has reduced to 37%, with mobile phone internet usage expanding to 60.6% this year. More importantly, people use their mobile phones in various business transactions, with half of the business-to-business inquiries initiated through mobile phones.

Mobile marketing uses location and behavior patterns to target audiences precisely, making it more relevant and valuable to consumers. At the same time, mobile marketing offers the possibility of expanding your reach and generating leads with the help of your users and subscribers.

By allowing marketing content to be shared easily, your messages can be sent to more people at lesser times, especially when it goes ‘viral.’ But whether viral or not, it gives businesses insights on how to make their content, marketing or otherwise, suit their audiences better.

b. It Optimizes Your Mobile Email Campaign

In general, only an estimated 24% of recipients worldwide open their emails, according to a 2015 to 2018 survey. This figure continued to drop to 21.3% in 2020. The same source also discovered that around one in every five marketing emails fails to reach subscribers for various reasons. Asia has the lowest rate of 66%, and Europe has the highest among all regions at 86%.

This is terrible news for companies that utilize email marketing in their strategies. Luckily, open rates for email through mobile phones are higher at around 50%, according to HubSpot. In addition, 73% of millennials want to communicate with certain brands via email, while 35% of professionals access their inboxes through their phones.

c. It’s Highly Customizable

Companies can customize their campaigns to ensure inclusivity while targeting the right audience. Generally, advertisers choose methods based on their goals, targets, niche, and budget. But they can also utilize mobile marketing methods to boost their campaign’s success, as with email, social media, and content marketing.

Regardless of the methods chosen, mobile marketing enhances the ability to craft more personalized messages, increasing the chances of engagement and conversion. When prospective clients receive customized messages and notifications from a brand, they feel more valued and heard—eliciting a positive impression of the brand.

d. It’s Cost-Effective

Unlike traditional marketing strategies, mobile advertising methods entail lower costs overall. There are several options to choose from, and you can customize them based on your budget and the results you want to achieve. There’s no one-size-fits-all budget recommendation for mobile marketing.

For instance, voice and SMS marketing only costs a fraction compared to radio and television ads. The same holds for email marketing campaigns, which can generate USD$36 for each dollar spent, according to digital marketing service provider WebFX. The same firm states that companies, on average, pay USD$1,000 monthly for such a marketing strategy. In addition, pay-per-click (PPC) ads can cost businesses up to USD$10,000 per month, with average costs pegged at USD$3.12 for 1,000 impressions or clicks.

Companies utilizing mobile app marketing spend USD$1,000 to USD$5,000, depending on the scope of work needed, including App Store optimization practices that boost the app’s search results ranking.

e. It Helps Your Business Rank Higher On Search Engines

Fierce competition in the digital realm makes it challenging for brands, especially the smaller ones, to be heard. Companies need to have a unique and valuable proposition to stand out. Additionally, they must employ proven search engine optimization (SEO) methods to stay on top of the results page.

Mobile marketing can help boost your site’s or webpage’s online visibility if you’re on various platforms. And as search engines consider numerous factors in ranking a page, it helps to have a comprehensive marketing strategy that covers most marketing tools such as social media, content, paid advertising, and many others.

f. It Makes Performance Tracking Easy

As with other digital marketing strategies, it’s easy to track your campaign’s performance with mobile marketing. Metrics like clickthrough rates (CTR), cost per click (CPC), and cost per lead (CPL) are essential factors to look at when evaluating your marketing strategies.

CTR lets you gather insights into how users respond to your ads, listing, and keywords. CPL measures the costs of generating leads from mobile marketing ads, while CPC indicates how much it costs to get a click from your ads.

By measuring how your mobile marketing messages impact your audience, you can decide which strategies work and which ones need improvement to get the desired results.

The Takeaway

Mobile marketing isn’t a one-off activity. Because of digital marketing’s nature, trends often change, making it imperative for businesses to adapt their strategies constantly.

In some aspects, running a campaign is similar to operating a business: you’ll never know what makes your product tick unless you put it out, review and monitor its performance, and fine-tune it based on market response and needs. Simply put, companies must learn to be valuable, relevant, and highly adaptive to achieve long-term mobile marketing success.

The post How Mobile Marketing Benefits Your Business appeared first on Technology News & Trends.

In the 2018 Patient Access Journey Report, over 62% of respondents gathered provider information on search engines, and almost 35% found a doctor on their own. Meanwhile, nearly 50% visited urgent care over the last year. Around 42% of them did because internet research said the clinic was in a convenient location.

Medical SEO is one critical step of the many internet marketing strategies they can implement.

1. What Is Medical SEO?

Medical SEO is optimizing a website for a higher search engine ranking to attract more patients. Businesses use a subset of general SEO to improve organic reach. The main difference is that medical SEO focuses on keywords related to health, illnesses, and treatments. 

It also considers the way people search for doctors and medical information. For example, a survey showed that 90% of seniors would choose a new provider if another doctor had negative reviews.

2. Why Work With Medical SEO Experts?

Healthcare providers can benefit significantly from medical SEO. Some, however, make the mistake of choosing the DIY route. While this can perform for some businesses, it’s often not the case with medical SEO.

Here are a few causes you should consider working with an expert:

a. A Medical SEO Expert Possesses the Technical Expertise

Anyone who has tried to rank their website on Google knows that it is not a simple task. It needs a mixture of technical expertise and creative thinking.

The same is true for medical SEO. While SEO basics still apply, the medical field presents a unique set of challenges. From understanding complex jargon to dealing with strict privacy regulations, ranking a website in the medical niche can be complex.

However, the rewards can be considerable. A top-ranking website can bring in new patients, build credibility, and increase brand awareness. For these reasons, many healthcare providers are willing to invest the time and resources necessary to achieve a top spot on the search engine results pages (SERPs).

b. Medical SEO Specialists Can Help You Use Your Location

Some companies can benefit from ranking high for national keywords. Think of retailers such as Adidas or Louis Vuitton selling their products globally.

If you’re a healthcare provider, you are more likely to work in a particular city or town. You don’t need to spend a lot of resources running after highly competitive and often-expensive keywords.

What you need is a medical SEO expert that specializes in local SEO. They can optimize your website and content for local search terms. They can also create citations on local directories and review sites, further improving your visibility in search results.

c. The Right Medical SEO Expert Can Increase Your Credibility

Credibility is essential in the medical field. Patients must trust that their doctors are competent and qualified to treat them.

One way to build credibility is by ranking high in search results. Studies have shown that people tend to trust websites that appear on the first page of Google search results.

An expert can help you achieve this goal by:

• Creating high-quality content: This well-researched, compelling content can showcase your expertise and build trust with potential patients.
• Generating social proof: Reviews and testimonials from patients can show that you are a trustworthy doctor with satisfied clients.
• They are increasing online presence while staying compliant with regulations: A medical SEO expert will know how to improve your online presence without violating the Health Insurance Portability and Accountability Act (HIPAA) and data privacy regulations.

1. The Right Medical SEO Strategy Can Increase Leads and Revenue

The ultimate goal of medical SEO is to increase leads and revenue. After all, what good is a top-ranking website if it doesn’t generate new patients?

A good strategy will consider your target audience, their needs, and the keywords they use to find doctors like you.

For instance, a cosmetic surgeon will want to rank for keywords such as “cosmetic surgery” or “breast augmentation.” On the other hand, a pediatrician will want to focus on ranking for terms such as “pediatrician” or “child doctor.”

Medical SEO experts can also implement strategies based on the patient’s journey. They can create content to attract new patients, convert leads into appointments, and retain existing patients.

d. You Can Concentrate on What You Do Best

The United States has a massive shortage of doctors. A study by the Association of American Medical Colleges (AAMC) revealed that the country will need nearly 140,000 more physicians by 2033.

Still, doctors dedicate a lot of time to administrative tasks today. According to a 2018 Medscape Physician Compensation Report, over 30% of healthcare providers spend at least 20 hours on paperwork. 

Let’s face it; as a healthcare provider, your time is better spent seeing patients and caring for their needs. The final something you want to do is spend hours figuring out how to rank your website higher in search results.

This is where working with an expert can be beneficial. They can handle all the technical aspects of SEO while you focus on what you do best: providing quality patient care.

Further, the medical field is constantly evolving. New procedures are being developed, and old ones are becoming outdated. To keep up with the latest trends, you must continuously update your website and content.

Marina Turea from Digital Authority Partners says that medical SEO can be a full-time job and, therefore, highly recommends working with an expert.

3. Final Words

A medical SEO expert can do a lot for your practice. They can help improve your website’s ranking in search results, making it more visible to potential patients. They can also create targeted content relevant to your specialty and local market.

In addition, a medical SEO expert can generate leads, increase sales and conversion, and boost your credibility. Working with a medical SEO expert ensures that your website performs at its best and reaches the broadest possible audience.

The post What Can a Medical SEO Expert Do for Your Practice? appeared first on Technology News & Trends.

This is essential because reportedly, 68 per cent of people begin their search for information on popular search engines. Since 75 per cent of them never go past the first page of a search engine, it’s essential to hire an SEO content writer who will make your site stand out.

Are you looking for an exceptional SEO writer for SEO content optimization? If so, here are seven questions to ask during your interview.

Do You Understand the Contrast Between Content and Copy? When sites have something to sell, they want content that focuses on SEO marketing. This requires knowing the difference between content and copy.

Content is longer pieces like blog posts and eBooks. Copy features shorter things like landing pages and ad copy that will draw the reader to the site. An SEO content writer knows when both options are necessary.

1. Do You Offer Keyword Research Strategies?

Keywords are what help people to easily find your post when it comes to a particular topic. Individuals who are strong SEO writers will be familiar with platforms like Semrush (it analyzes traffic) and Google’s Keyword Planner (it shows what keywords work).

2. Can You Use Keywords Seamlessly?

Keywords are essential in getting your content seen. But if keywords don’t read seamlessly throughout your content, it will be difficult for people to enjoy your posts. SEO content creation is about using keywords well, not just making sure they’re included.

3. Ask an SEO Content Writer: How Do You Optimize Your Content?

Say that you need a business profile for Google. Getting your content noticed is the name of the game. That’s why it’s essential to ask about content optimization. This includes things like:

• Publishing relevant content
• Creating good headers
• Knowing what keywords will work
• Using alt tags
• Adding relevant links throughout the copy

A solid SEO content writer will be familiar with all of this. It will come naturally to them.

4. How Good Are You at Proofreading?

An SEO writer is going to be clear and concise with their content. They’re also going to have good grammar and minimal errors. Grammarly (an editing app) is popular but not perfect. Choose a writer who self-edits well.

5. What Are Some of Your Favorite Blogs?

Did you know that businesses that publish blogs regularly drive 350 per cent more traffic to their site than those that don’t? Knowing a prospective writer’s favourite blogs can reveal a lot, especially if you want someone specializing in a particular industry.

6. How Much Do You Charge?

Excellent SEO writing doesn’t come cheap. For a great search engine optimization blog, you could pay between $100-1,000. That’s why you should also ask what an SEO content writer charges for their SEO content creation.

Our Site Offers Lots of Great Information

Now you know how to find the perfect SEO content writer for your business. If you’re curious about other business and marketing topics, check out our other articles. We have many articles to keep you informed on the latest news and trends.

The post 7 Questions to Ask Before Hiring an SEO Content Writer appeared first on Technology News & Trends.

A business can create their in-house team for SEO marketing, yet there will be no surety of getting the work done efficiently as they won’t be professional in SEO marketing. Another option that you can go for is outsourcing by hiring an SEO agency. SEO Agency can provide you with multiple services ranging from getting reach to your potential customers to making suggestions for your social media handles. Here, we will look into some of the benefits you can expect from an SEO agency.

Benefits of Hiring SEO Agency 

SEO agencies can offer you a lot of benefits based on the plans you are taking. Below, we have mentioned some major benefits that you can expect from every SEO agency. Let’s have a look at them: 

1. Time-Saving

Getting leads through search engine optimization is not a small process. You will have to spend long hours searching for the suitable algorithms, keeping, organizing, and implementing them according to your business.

After hiring an SEO agency, you will be free from this workload. Your work will be managed by professionals so that you do not have to worry about it, and you can work on more important work at that time.

2. Cost-Efficient Marketing Tool

You can not guess the price of the plans offered by any SEO agency to their customers; yet, being a business, you can expect it to be a cost-efficient tool.

The result of the whole search engine optimization campaign will amaze you. You will not regret paying them for their extraordinary work in making your business visible to your potential customers. 

3. Professional Work

SEO agencies hire professionally trained employees in their organization. You can trust them to get professional work for your marketing campaigns.

They will specialize in their work and can provide beneficial tips for growing your business among your customers as search engine trends and algorithms keep changing.

These professionals are so good at reading the standard algorithms of search engines and working according to the business and market needs.

4. Long-Term Experience Of Working In The Same Industry

One of the most important benefits an SEO agency will provide you is their experience in the same work. You can rely upon them; they will not let your expectations go down as they have the proper knowledge of their work and the process.

However, you must only hire a reputed SEO agency that must have worked with organizations similar to yours so they can offer accuracy. 

5. Regular Updates

If you think of building an in-house SEO team, you will have to ask them for regular updates, but it is not the same in the case of the agencies. They will send you regular updates and the progress of search engine optimization campaigns for your business. 

Conclusion

All the points mentioned above describe the benefits you can expect from an SEO company after hiring them. Apart from the above benefits, they will also help you get potential leads for your products at a very cost-effective price. 

The post Key Benefits That You Can Expect From an SEO Agency  appeared first on Technology News & Trends.

It’s easy to contact warm contacts, but how many of those do you have on your list?

Savvy B2B marketers know that if they want to achieve tremendous success and boost company revenues, they need to include cold outreaches in their program.

Cold outreaches involve reaching out to companies you have zero relationships with. 

The intention? 

Build relationships, foster trust, and eventually pitch your solutions to them. The massive pool of potential clients means more opportunities to make sales.

If you want to put your expertise to the test and maximize cold outreach strategies, read on. We’ve outlined several tactics worth considering.

1. Cold Calling

It’s hard to talk about cold outreach and not mention cold calling. 

This strategy capitalizes on voice conversations to build connections in a world where exchanges and transactions can stay dangerously remote. 

The results are easy to discern—either you’ve convinced the listener to move forward, or they want nothing to do with you. 

Best practices include

• Aim to learn. In the face of the pandemic, your prospects’ needs and priorities have probably changed. Rather than going into sales mode the moment you get them on the line, listen to their needs. It will help you improve your pitch and message.
• Get your targeting framework looking good to minimize rejections. Think about the company’s size and location and your ability to deliver solutions that suit them. Consider their challenges, the answers they’ve used in the past, and your key differentiators.
• Craft your script. With everything you’ve learned—mindsets and processes, it’s time to craft a script that elicits Interest and shows a genuine understanding of the customer’s pain points.
• Leverage sales triggers. Companies expand, relocate, merge, and sometimes get affected by newly implemented legislation. Look out for situations that open opportunities for making sales, package your value proposition, and reach out.

2. Email Marketing

From boosting brand awareness to solidifying relationships, generating leads, and announcing product launches or upgrades, email marketing has tons going for it.

The challenge lies in ensuring your message gets to the right prospects. Since the audience you’re targeting doesn’t know you, it may prove a tad bit difficult to get their attention.

How do you do it? 

• Build a credible contact list. You have two options here. You can work your way into people’s inboxes by sharing practical and helpful information online and requesting them to subscribe. Or you can partner with a professional agency that can deliver accurate custom lists speedily.
• Use concise but catchy subject lines. They are the first thing prospects see when an email hits their inbox. Avoid misleading subject lines that say one thing but the body of your email another. While doing so can temporarily bump up your open rate, people don’t like being misled and may mark your email spam.
• Share your value proposition. Tell them why you’re reaching out to them (makes the email feel exclusive), what you can do for them, and how they stand to gain from the relationship. Share examples of other brands that have benefited from working with you. 
• Include a CTA. Once you’ve shared your value proposition, tell them what to do next. If you want to schedule a call appointment, link your calendar in the email and let the reader choose an ideal date and time. For business inquiries, let your CTA be a yes/no question.

3. LinkedIn Messaging

With LinkedIn outreach, you’ll be sending connection requests to contacts whose overall profile fits your ideal customer. 

Once you connect with your target contact, you can turn to emails or use instant messaging (when they are online) to communicate and build your relationship.

Consider the following practices to make your outreach effective:

• Focus on crafting quality messaging. If you blast message after message to multiple connections, you’ll probably not elicit any response. Look for common ground to initiate conversations and ensure your message appeals to their situation. 
• Avoid selling immediately. Connecting with other LinkedIn members and immediately bombarding their inboxes will spam-like messages is a no-no. You’ll be pushed to the corner and ignored completely.
• Make your profile attractive. Use a professional photo, link to your website, and use simple words in your bio to explain the value you can offer customers. 
• Seek to make more connections. According to LinkedIn, pages with at least 150 followers enjoy higher opportunities for growth. Join industry-relevant groups, connect with influencers and professionals, and publish valuable content to attract connections.

4. Virtual Events

Webinars, conferences, summits, and Twitter chats are excellent examples of virtual events you can incorporate into your cold outreach strategies. 

Done well, these events will help position you as a thought leader and onboard new leads or followers.

Here are top practices for attracting attendees:

• Understand your audience. Narrow to specific audiences, then focus on what they want to achieve and how your offerings align with their goals. Consider their struggles, topics of Interest, and the best sessions for their needs, e.g., panels, breakout rooms, and keynotes.
• Partner with keynote speakers. Identify keynote speakers in your industry and invite them to your event. Their loyal followers will probably attend the event without you expending too much effort. As these followers listen in, they are likely to convert and become your followers.
• Generate hype. Give people a reason to attend—what will be the most significant takeaways? Then, toot your event on social networks, newsletters, and email campaigns.
• Make the event interactive. People get distracted or bored quickly when they are just spectating. If you want to keep them interested, consider adding some interactivity to the sessions like live polls, quizzes, Q&As, or chat rooms. You can analyze these interactions, later on to know the audience better.

5. Creating Lead Magnets

This not-so-secret tactic is a touchpoint B2B vendors can use to reach potential customers and understand their needs and preferences. 

The lead magnet is stuffed with value and offered freely to compel audiences to exchange their contact information for it. Vendors then use the information to maintain touch with these audiences, build trust and win them over.

Your lead magnet needs to meet the following criteria:

• It must address the real problems your audience faces. People are interested in things that help clarify their issues and provide solutions. 
• It must demonstrate expertise. It doesn’t show much knowledge if you’re saying what everyone else is saying. The lead magnet must show in-depth knowledge and understanding of your industry and those you serve.
• It downloads instantly. Ever tried to access free content after providing the relevant details only to receive nothing but later get bombarded by emails from that vendor? I know many (myself included) who unsubscribed immediately.

There are tons of lead magnets you can create, depending on your industry. Top examples include resource lists, tool kits, calculators, research papers, case studies, free trials, webinars, educational videos, and quizzes.

The post From Cold Calling to Email Marketing: Cold Outreach Strategies to Boost Lead Generation appeared first on Technology News & Trends.